Responsibilities

• Develop and lead the overarching performance marketing vision, setting platform-specific strategies aligned to campaign, client, and organizational goals.
• Define long-term paid media roadmaps, including platform investment strategies, channel expansion, and capability development.
• Build advanced paid media strategies including audience segmentation, creative testing frameworks, bidding approaches, conversion strategies, and attribution methodologies.
• Translate strategy into actionable campaign frameworks and guide creative and content partners to produce on-brand, high-performing assets.
• Establish KPI frameworks, testing roadmaps, and analytics cadences; deliver clear, executive-ready reporting and insights.
• Monitor platform updates, audience trends, and algorithm shifts, proactively recommending strategic pivots.
• Conduct competitive, audience, and performance analyses to inform creative direction and media planning.
• Serve as a senior strategic partner to clients, providing counsel, anticipating needs, and offering thought leadership.
• Mentor internal teams and upskill cross-functional partners on performance strategy, measurement frameworks, and platform evolution.
• Own the operational infrastructure for paid media execution, including workflow design, QA processes, and automation opportunities.
• Lead budget forecasting, pacing governance, and financial accountability across all paid channels (Meta, Google/YouTube, TikTok, X, LinkedIn), and emerging platforms, driving ROAS, conversion efficiency, and full-funnel performance.
• Direct the integration of performance dashboards, platform analytics, and real-time reporting into daily decision-making.
• Oversee campaign governance and lead real-time response during high-stakes or high-visibility campaign moments.
• Ensure brand, legal, and regulatory compliance across all paid media touch points.
• Collaborate closely with marketing, PR, digital, and experiential teams to ensure cohesive, integrated campaign execution.
• Build and manage a scalable partner ecosystem, including creators, influencers, and strategic partnerships, to expand reach and credibility where it supports campaign goals.
• Guide internal and external teams through integrated creative development, ensuring alignment between brand storytelling and performance objectives.