Director, Performance Marketing

Responsibilities

• Own CLEAR’s paid acquisition strategy and media investment portfolio across paid search, paid social, programmatic, video/CTV, affiliate, and emerging channels, allocating budget based on incrementality, customer economics, and measurable business impact.
• Build and optimize CLEAR’s paid presence across traditional search and emerging AI-driven discovery surfaces (AI assistants, travel media, communities, and new ad platforms), and establish how we measure and grow paid visibility and performance as consumer behavior evolves.
• Build a rigorous experimentation and measurement engine for paid media, owning CAC, LTV:CAC, payback, incrementality, and portfolio ROI, using holdouts, geo tests, MMM, and attribution to guide investment decisions.
• Drive continuous improvement through creative testing, audience strategy, bidding and budget automation, and AI-enabled tools, partnering with Creative, Analytics, Product, and Engineering on landing page and conversion testing for paid traffic.
• Manage agency and platform relationships, forecast and pace spend, and report on performance to senior leadership.

Requirements

• 8+ years of performance marketing experience, including ownership of paid acquisition within a scaled subscription, membership, or consumer business, with 2+ years in a leadership capacity.
• Deep analytical fluency and command of growth economics: you’ve built and used LTV:CAC models, designed incrementality experiments and holdouts, and can work directly with SQL and BI tools to make investment decisions.
• Hands-on expertise across paid media platforms (Google, Meta, programmatic, CTV, affiliate), measurement and attribution tools, and experimentation frameworks; you can move seamlessly between setting strategy and getting into the details of execution.
• A strong point of view on how AI is changing consumer discovery and paid media, with demonstrated experience applying emerging technology to improve performance, creative development, audience strategy, or measurement.
• A builder and owner who thrives in lean, fast-moving environments: you develop exceptional talent, move quickly from insight to action, and are comfortable personally doing the work when that is what it takes to deliver the outcome.

Benefits

• We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match.