Responsibilities

• Establish neighborhood marketing plans, resourcing and executing neighborhood marketing plans, neighborhood engagement events, corporate events, plan track and optimize utilization to meet plan.
• Alignment to Charter Language: Use existing language and visuals to build established and visible patterns improving awareness of “What Makes Us, Us” in all marketing and communications.
• Hands-on technical expertise: Lead web, email, paid social, programmatic display, and other CPC initiatives including budgeting, forecasting, testing & learning roadmaps, and measurement against neighborhood marketing plans.
• Leading from the front: Coach and empower team members, fostering a collaborative and productive work environment to achieve results.
• Optimization through collaboration: Partner with team members to monitor and optimize channel activities on a daily, weekly, and monthly basis.
• Continuous inspection: Perform in platform audits of content, optimizations, and approaches that will allow us to meet and exceed our objectives.
• Tool and tech enhancements expert: Master technology platforms to drive improvement across marketing initiatives. Build automations that allow us to connect with homebuyers and homeowners along defined journeys.
• Effective Budget Management: Leverage data-based decisions and deep in-channel analysis to ensure campaigns are cost-effective, allocating resources effectively across campaigns and channels to maximize ROI.
• Drive Results: Define, align, and regularly refine priorities to achieve marketing objectives, with an emphasis on iterative improvement while meeting our plan.
• Data Analysis and Reporting: Regularly analyze data, prepare reports, and provide insights to measure the effectiveness of campaigns. Present results to Executive Leadership.

Requirements

• 10+ years using data and analytics to shape strategy, optimize campaigns, scale acquisition programs, and improve performance
• Bachelor’s degree in marketing, business communications, or a related field

Preferred

• Experience managing internal and external resources to create effective marketing plans
• Experience leading and coaching a team
• Proficiency with coordinating cross-functional teams on marketing initiatives

Benefits

• a health plan that includes medical, vision, dental, and prescription drugs
• paid vacation
• a 401K
• short- and long-term disability
• a flexible spending account