Responsibilities

• Paid Media Strategy & Ownership
• Own the paid media strategy, budget allocation, and channel mix across search, paid social, programmatic, and emerging platforms for Cboe’s core business lines
• Set and defend the paid media budget with senior leadership, including scenario planning and tiered spend recommendations by business line
• Own the paid media agency relationship end-to-end — scope, performance targets, creative and media plan approval, and spend accountability
• Build and prioritize a paid testing roadmap spanning channels, audiences, offers, and creative formats
• Growth Strategy & Planning
• Define the broader growth marketing strategy across acquisition, activation, and expansion, with paid as the primary lever and lifecycle/owned channels as reinforcement
• Partner with Business Line leaders to translate commercial priorities into paid media and growth objectives and KPIs
• Full-Funnel Program Ownership
• Ensure paid campaigns are backed by strong conversion paths, working closely with Performance Marketing Analytics to instrument tracking, attribution, and message match across landing experiences

Requirements

• 10+ years of marketing experience with at least 5 years focused on paid media / performance marketing, including 3+ years in a leadership role
• Deep expertise across B2B paid channels – paid search, programmatic, LinkedIn, and financial / trade publications – with hands-on fluency in platform capabilities, bidding strategies, and creative best practices
• Experience planning and executing brand media campaigns, including out-of-home (traditional and digital OOH), with an understanding of brand measurement approaches
• Proven ability to build integrated brand and demand programs and demonstrate media’s influence on pipeline in complex, long-cycle B2B env
• Experience marketing to institutional financial audiences; experience marketing to retail customers a plus
• Strong analytical skills – comfort with attribution models and media mix modeling concepts
• Experience managing media budgets and holding agencies accountable to performance targets
• Bachelor's degree required; MBA or relevant advanced degree a plus
• This position is not eligible for visa sponsorship. Candidates must be legally authorized to work in the United States without the need for employer sponsorship now or in the future.

Preferred

• MBA or relevant advanced degree a plus