Responsibilities

• Performance Strategy & Senior Advisory
• Distill complex performance data into clear, high-level narratives for senior leadership to support data-driven decision-making.
• Collaborate with marketing strategists across ASCO and Conquer Cancer to translate organizational objectives into actionable, high-performing digital marketing plans.
• Manage and optimize multiple digital budgets at a portfolio level, ensuring efficient performance across all business lines.
• Partner with content developers and internal counterparts to ensure digital content is synchronized with owned strategy.
• Partner with the organic social media team to share channel insights, audience trends, and top-performing creative to maximize overall brand engagement.
• Hands-On Technical Execution & Operations
• Direct the end-to-end strategy and execution for paid digital advertising across social (Meta, Instagram, X, YouTube), search (Google, Bing), and display (PMax).
• Lead the evolution of SEO strategy, utilizing tools like Semrush to grow organic traffic and ensure visibility within AI-driven search results.
• Advise on, deploy, and leverage marketing tech tools (e.g., Airtable, Adobe Analytics, advanced Excel) to streamline operational workflows and turn complex data into actionable performance reports, analysis, and recommendations.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Marketing or related field, or equivalent years of experience.
• 10 – 12 years of experience developing integrated multichannel marketing strategies and tactics inclusive of SEO/SEM, social media and search advertising across Owned, Paid, and Earned channels.
• Expertise in creative design, copywriting, and digital asset development specific to Owned, Paid, and Earned marketing channels.
• 5 years of experience in a supervisory role.
• 3 - 5 Years of Digital Performance Agency oversight and media buying.
• Experience with advanced Excel functions and analytics programs to create reports, analyze performance, and provide summary insights; experience with Adobe Analytics is a plus.
• Hands-on experience with project management tools, such as Airtable or a similar platform.

Preferred

• Advanced degree (Master’s) in Marketing, Communications, Digital Marketing, or related field. Prior experience with Oncology or other scientific or medical meetings and event marketing.
• Prior non-profit/association and fundraising marketing experience.
• Prior experience in a leadership role developing, executing, and analyzing digital marketing strategies across Owned, Paid, and Earned channels.
• Experience managing multiple digital marketing budgets at a portfolio level (e.g. supporting multiple business lines).
• Experience with e-commerce marketing (digital storefronts, buying experience, loyalty programming).
• Strong familiarity with incorporating integrated content strategy into digital strategy and campaigns.

Benefits

• Hybrid Work Environment
• Open Leave Policy
• Paid Family Leave
• 13 Paid Holidays per Calendar Year
• Staff Appreciation Days
• 401(k): 7.5% Employer Contribution
• Medical/Dental/Vision
• Employee Assistance Program
• Fertility and Family Forming
• Healthcare Concierge