Responsibilities

• This is not a campaign execution role. You will own performance outcomes.
• Customer acquisition performance across paid media (digital and traditional)
• Budget allocation and scaling decisions based on CAC, LTV, and ROI.
• Experimentation roadmap to improve channel performance and incrementality.
• Measurement frameworks—moving beyond last-click to understand true impact.
• Performance insights that influence marketing, operations, and finance decisions.
• Build and continuously refine media investment strategy across channels
• Design and run structured experiments (A/B tests, holdouts, incrementality tests.)
• Analyze performance using tools like Excel, SQL, or similar—translating data into clear decisions.
• Optimize toward business outcomes (CAC, ROAS, conversion rates), not just channel metrics.

Requirements

• Bachelor’s degree in Finance, Statistics, Mathematics, Economics, or a related field preferred.
• Candidates with strong quantitative experience from other educational backgrounds are encouraged to apply.
• Five or more years of experience in media optimization, analytics, or a similar data-driven role.
• Strong Excel skills, including modeling, hypothesis testing, and analysis without specialized software.
• Experience optimizing both traditional and digital media channels.
• Background in performance media or outcome-based modeling a plus.
• Experience in healthcare or other regulated industries a plus.
• Familiarity with SQL or Python for analysis a plus.
• Comfort presenting insights to non-technical audiences a plus.

Preferred

• Healthcare or other regulated industries experience a plus.
• Familiarity with SQL or Python for analysis a plus.
• Comfort presenting insights to non-technical audiences a plus.
• Background in performance media or outcome-based modeling a plus.
• Candidates with strong quantitative experience from other educational backgrounds are encouraged to apply.

Benefits

• - 9 Paid Holidays
• - PTO starting at 3 weeks + 1 day per year (accrued from date of hire for full-time employees)
• - Medical, Dental, & Vision
• - Free Life and AD&D Insurance Plan
• - Health Savings and Flexible Spending Accounts
• - Short Term Disability Insurance
• - Group Voluntary Term Life Insurance for Employee, Spouses, and Dependents
• - Paid Parental Leave
• - Tuition Reimbursement and Paid Training Opportunities
• - Retirement Plan with company annual match
• - Mileage Reimbursement at annual IRS rate as applicable