Director of Performance Marketing & Agency Operations

Responsibilities

• Oversee client acquisition, retention, and multi-channel performance marketing campaigns across platforms like Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Manage active client relationships, leading high-impact presentations, campaign optimizations, and ensuring strong 90-day onboarding experiences.
• Drive multi-channel campaign strategies to maximize ROI and revenue generation for B2C and B2B clients.
• Build, standardize, and scale internal agency workflows, operational handoffs, and project management standards using platforms like Monday.com, Teamwork, or Workfront.
• Assess, evaluate, and integrate modern MarTech and AI automation tools (such as Zapier, Make, and GoHighLevel) to streamline operations and drive systemic efficiency.
• Coordinate executive logistics, trade show presence, and strategic brand initiatives.
• Champion enterprise dashboarding and advanced reporting pipelines using tools like Google Analytics 4 (GA4), Looker Studio, and SEMrush/Ahrefs.
• Establish performance baselines, track comprehensive conversion funnels, and translate raw data into actionable growth strategies.
• Own organic growth, SEO strategies, and content execution for kitchen365.com to scale inbound lead generation.
• Partner directly with the development and design teams to drive continuous website improvements, UX enhancements and brand visibility.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Management, or a related field.
• 7+ years of hands-on performance and digital marketing experience within an agency or e-commerce environment, including significant experience managing paid media across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager, as well as high-value client portfolios.
• Demonstrated mastery in building performance analytics dashboards (GA4, Looker Studio) and executing data-driven storytelling.
• Hands-on proficiency with agency operations and project management software (e.g., Monday.com, Teamwork, Workfront) and marketing automation ecosystems (e.g., GoHighLevel, Zapier).
• Proven experience leveraging AI tools and automation platforms to scale operational workflows and marketing processes.
• Exceptional strategic communication skills, capable of leading cross-functional teams spanning multiple geographies.