Responsibilities

• Own and develop the brand paid media strategy across channels, balancing brand and performance goals.
• Partner with Brand Marketing, Site Experience, Creative as well as Amazon commercial team to ensure paid media aligns with broader marketing calendar priorities, and business objectives.
• Lead annual and quarterly media planning, budgeting, and forecasting.
• Define the role of each channel across the full funnel in close collaboration with paid media agency
• Oversee strategy, investment, and performance across: Awareness Tactics (including CTV, Online Video, Display, OOH, Audio, Print, Programmatic, etc) Paid Social (Meta, TikTok, Pinterest, YouTube, Reddit, other emerging platforms) Paid Search (Google, Bing, Shopping) Influencer partnership amplification (in collaboration with Influencer teams) Serve as expert consultant for all other on and off-platform paid media investment
• Own paid media KPIs including Reach, frequency, CTR, CAC, and contribution margin
• Partner with Agency on analytics tools to improve incrementality, attribution, and measurement frameworks.
• Establish testing roadmaps across creative, audiences, formats, and media mix.
• Translate performance data into clear insights and strategic recommendations for senior leadership.
• Act as the day to day owner of the agency relationship, setting clear expectations, KPIs, and processes.
• Evaluate agency performance against business results.
• Co-lead agency briefings with Brand & Creative teams
• Lead QBRs, test and learn calendar, and performance reviews with internal teams.
• Motivate agency to deliver against business objectives
• Work closely with Creative and Brand Marketing teams to ensure media first and fit for channel thinking in asset development and influencer partnerships.
• Own paid media content delivery from tactical brief to in house execution.
• Provide clear feedback loops on creative performance and audience insights to inform future creative strategy.
• Ensure messaging is optimized by channel, funnel stage, and customer segment.

Requirements

• 12+ years of paid media experience, ideally working with premium health/beauty or category adjacent brands. Previous media agency experience required.
• Has worked on both Agency and Client side.
• Experience leveraging MMM/Incremental ROI tools.
• Proven experience owning multi-channel media budgets with a balance of brand building and performance mindset.
• Strong strategic mindset with deep hands-on channel knowledge.
• Demonstrated success managing and scaling agency partnerships.
• Comfortable operating in fast-paced, growth-oriented environments with lean team resources.

Benefits

• Medical, dental, vision
• Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
• STD, LTD, Basic Life AD&D coverage
• 401k + employer matching
• Vacation and Sick Time
• 2 Volunteer Days off per year
• Emergency evacuation time off
• 11 paid company holidays
• 1 Floating holiday to celebrate your birthday or important religious/holiday to you
• Quarterly product allowance to use towards your favorite Metagenics products!
• Product discount
• Peer to peer recognition programs & more!