Director, Performance Creative Strategy

USA (Remote)

$120K/yr – $130K/yrDirector/Executive7+ years expFull time

Posted 18 hrs ago

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Job Summary

You will own a portfolio of key client accounts as a senior strategic partner, leading the Performance Creative workstream, shaping scalable creative strategies, and mentoring a small team to deliver growth and client success.

  • Own health and growth of the book of business
  • Lead new business opportunities including RFPs and pitches
  • Coach and develop a 2–5 person team

Job Description

Responsibilities

  • Serve as a senior strategic partner across a portfolio of key client accounts, ensuring creative strategy drives measurable business results.
  • Own the health and success of your team's book of business, balancing creative performance, client satisfaction, and long-term growth.
  • Present creative strategy, performance insights, and recommendations to senior client stakeholders with confidence and clarity.
  • Step into complex client situations, providing strategic leadership and identifying opportunities to grow existing partnerships.
  • Manage a team of approximately 2–5 direct reports, including Associate Directors and Managers.
  • Coach leaders to strengthen strategic thinking, creative judgment, client leadership, and performance marketing expertise.
  • Foster a culture of accountability, collaboration, innovation, and continuous learning while empowering teams to take ownership of their work.
  • Guide staffing decisions, team capacity, and resource planning to ensure the right talent is aligned to the right opportunities.
  • Lead the Performance Creative workstream for new business opportunities, including RFPs, pitch strategy, presentations, and in-person meetings.
  • Partner across Media, Strategy, UGC/INF, Client Services, Design Production, and Operations to develop differentiated creative solutions for new and existing clients.

Requirements

  • 7+ years of experience in an advertising, creative, or digital marketing agency, including 5+ years leading Performance Creative for paid media clients.
  • Proven success leading and developing high-performing teams, including coaching senior-level talent.
  • Deep expertise in Performance Creative across Meta, TikTok, YouTube, Amazon, Programmatic, Display, and emerging paid media channels.
  • A track record of translating performance insights into scalable creative strategies, testing frameworks, and measurable creative learnings.
  • Experience leading senior client relationships, facilitating executive presentations, and serving as a trusted strategic advisor.
  • Confidence leading new business efforts, including RFP strategy, in-person pitches, and cross-functional proposal development.
  • Strong operational and business acumen, with experience contributing to staffing plans, scopes of work, resource planning, and department growth.
  • A collaborative leadership style with the ability to influence across disciplines and build strong partnerships with Media, Client Services, Strategy, Production, and Operations.
  • Practical experience applying AI and emerging technologies to improve creative strategy, workflows, and team efficiency.
  • Exceptional communication, presentation, and problem-solving skills, with the ability to bring clarity to complex challenges.

Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!
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Wpromote

Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands. We believe every client, including legacy enterprise brands like Whirlpool, category leaders like Spanx, and fast-growing DTCs like Vuori, can maximize the business impact of media with the right outcomes-driven partner. Our holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by our Challenger culture, deep business intelligence, and predictive Polaris platform. To stay ahead of the rapid evolution of commerce and consumer behavior, we put data-driven testing and experimentation at the heart of our organization and delivery model so our clients can outsmart instead of outspend the competition and move fast to capitalize on opportunities in an ever-changing media ecosystem

Founded in 2001
El Segundo, CA, US
694 employees (281 in marketing)

Traffic Signals

Monthly Visitors
584.9M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
17.6%
Direct
57.3%
Referral
14.1%
Social
10.3%
Paid
0.7%

Headcount Trend

Current headcount: ~684

Marketing Team

Marketing Team Size
269 (39% of company)
Median Career Experience
11 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
12

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