Responsibilities

• Own performance creative end to end at Llama Naturals — the strategy, the system, the team, and the output.
• Lead what people see in the feed: every concept, hook, script, UGC video, founder ad, static, and carousel that runs across Meta, TikTok, YouTube, and emerging channels.
• Build the creative engine that turns our science and our story into ads that stop the scroll and convert at scale.
• Build and manage a team of strategists, creators, editors, and designers.
• Partner directly with the Head of Growth on what gets tested, why, and what we learn from it.
• Make sure our creative is the reason we win — not the reason we plateau.
• Creative Strategy & Concepting: Set the creative strategy for paid social across Meta, TikTok, YouTube, and emerging channels; Build out a diversified portfolio of creative angles, hooks, and storytelling frameworks; Develop persona-specific creative; Own the weekly creative pipeline; Translate product science into emotional narratives.
• Production & Team Leadership: Build and lead the performance creative team; Build and manage the UGC creator network; Stand up a founder-led content production system; Own production workflow end to end.
• Modular Creative System & Testing: Build a modular creative architecture; Define and operate a structured creative testing methodology; Build the asset library and tagging taxonomy; Run rapid iteration loops on winners.
• Performance Feedback Loop: Partner with the Head of Growth to read creative data; Identify winning hooks, angles, and proof structures; Sunset underperformers fast; Maintain understanding of customer objections and psychology.
• Subscription-Forward Creative: Sell the subscription in the ad; Develop retargeting creative; Ensure every concept has a clear subscription CTA path.
• Ad-to-Landing Page Continuity: Treat ad and landing page as one persuasion sequence; Maintain congruence between ad hook, proof, and LP messaging.
• Compliance & Brand Voice: Ensure concepts comply with policies; Hold the line on brand voice; Keep team out of fear-based marketing

Requirements

• 5+ years in performance creative, with at least 2 years leading or directly building a creative function at a DTC brand
• Proven track record producing high-volume, test-ready performance creative at $50K–$500K+/month Meta spend
• Deep expertise in UGC production, creator management, and founder-led content systems
• Strong fluency in modular creative — you\'ve built (or want to build) systems where hooks, bodies, and CTAs are independent testable variables, not bundled into monolithic ads
• Expert with hooks, scripting, storytelling, concepting, and reverse-engineering winning ads in the wild
• Analytical operator — you make creative decisions from thumbstop rates, hold rates, CTR, CVR, and CAC, not gut feel
• Strong people leader — you\'ve managed strategists, creators, editors, or designers and gotten meaningful output from them
• Production-minded — you understand what it takes to shoot, edit, and ship at velocity, and you\'ve built systems that make production sustainable instead of heroic
• Comfort with Meta Ads Library, TikTok Creative Center, Motion (or equivalent creative analytics), Slack, Google Drive, and Asana/Notion
• Daily, operational comfort with AI tools as workflow accelerators (Claude, Claude Cowork, and similar) — for script drafting, hook generation, copy iteration, and creative analysis

Preferred

• WHAT SETS YOU APART
• You\'ve worked in supplement, consumables, kids, or health and wellness DTC
• You have deep experience with subscription-first commerce and know how to make subscribing feel like the obvious choice in the creative itself
• You\'ve built (not inherited) a performance creative function from scratch — including the team, the workflow, and the testing system
• You\'ve personally run founder-led content programs and know how to coach a smart, credible, non-trained founder into being compelling on camera
• You\'ve built and managed a UGC creator network at scale and have a playbook for sourcing, briefing, and quality control

Benefits

• Remote-first with a preference for Chicago-area candidates
• Benefits and bonus
• Direct access to founders, Head of Growth, and fast decision-making
• AI tooling budget — use whatever makes you and your team faster