Director, Performance Analytics at Spark Foundry | Chicago, IL | $135K/yr – $194K/yr

Spark Foundry

Director, Performance Analytics

Chicago, IL (On-site)

$135K/yr – $194K/yrDirector/Executive8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end performance analytics for media and on-site conversions using Adobe Analytics / GA4.

Map customer journeys (visit to purchase) and run test-and-learn to improve landing pages, checkout flows, and UX.
Build dashboards tying media performance to site behavior and business metrics like revenue, orders, and acquisition efficiency.

Job Description

Responsibilities

Utilize data to drive end-to-end performance across media and on-site conversion
Analyze customer journeys and conversion funnels (visit → browse → purchase), identifying friction points and optimization opportunities
Leverage Adobe Analytics / GA4 to evaluate site behavior, including drop-off, pathing, and engagement trends
Partner with internal and client teams to improve landing page performance, user experience, and checkout flows
Support Search and Social optimization efforts with a focus on driving conversions and measurable business outcomes
Develop and execute test-and-learn strategies across media and digital experience
Deliver insights tied to key business metrics such as revenue, orders, bookings, and acquisition efficiency
Build dashboards and reporting frameworks that connect media performance to site behavior and conversion outcomes
Act as a key point of contact for performance analytics and optimization initiatives

Requirements

8+ years of experience in digital analytics, performance marketing, or e-commerce analytics
Hands-on experience with Adobe Analytics and/or GA4, including funnel and behavioral analysis
Strong understanding of conversion optimization, customer journeys, and digital performance KPIs (conversion rate, ROAS, CPA, etc.)
Experience analyzing and optimizing Search and/or Social traffic for conversion outcomes
Background in transaction-driven environments (e-commerce, travel, marketplaces, delivery platforms, etc.) preferred
Strong analytical and problem-solving skills with the ability to translate data into actionable insights
Experience working with cross-functional teams including media, product, and UX
Strong communication and storytelling skills

Preferred

Background in transaction-driven environments (e-commerce, travel, marketplaces, delivery platforms, etc.) preferred.

Benefits

Medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Spark Foundry

3.9 Glassdoor

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Founded in 2016

New York, New York, USA

3.1K employees (807 in marketing)

www.sparkfoundryww.com

78% recommend to a friend

81% CEO approval