Director, Payer Marketing

Virginia, USA (Remote)

$210K/yr – $250K/yrDirector/Executive12+ years expFull time

Posted 7 weeks ago

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Job Summary

Own payer narrative and ensure a differentiated market position by tying clinical value, economic impact, and operations into a single story for senior buyers and field teams.

  • Payer Narrative Ownership: Maintain a cohesive, enterprise-wide payer story that guides messaging and assets.
  • Cross-Functional GTM Enablement: Align Marketing, HEOR, Sales, Payer, Product, CX, and Medical to embed payer strategy in brand plans and customer engagement.
  • External Engagement and Thought Leadership: Shape payer conversations in partnerships and industry forums to showcase outcomes and value.

Job Description

Responsibilities

  • Own and continuously evolve the enterprise strategic payer narrative
  • Establish a clear, differentiated market position that aligns clinical value, economic impact, and operational capabilities into a cohesive story
  • Serve as the central architect of the payer value proposition, ensuring alignment across asset, portfolio, and corporate strategy levels
  • Translate healthcare trends, market dynamics, and company priorities into compelling payer messaging
  • Influence and enable go-to-market execution, ensuring payer strategy narratives are translated into practical tools, messaging, and guidance for field teams and account leaders
  • Guide payer-facing thought leadership and external engagement strategy, shaping how the organization communicates innovation, outcomes, and value in formal payer interactions, partnerships, and other industry forums.
  • Collaborating with senior leadership to communicate vision, differentiation, and business impact
  • Lead cross-functional planning and alignment across Marketing, HEOR, Sales, Payer, Product, Customer Experience, and Medical to ensure payer strategy is consistently embedded in brand plans, go-to-market execution, and customer engagement models.
  • Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
  • Support and comply with the company’s Quality Management System policies and procedures.

Requirements

  • Bachelor’s degree in business administration, healthcare administration, marketing or technology related field.
  • 12+ years of progressively responsible experience within sales, account management, or marketing specific to health systems payers.
  • 3+ years of leadership experience.
  • Demonstrated ability to perform the essential duties of the position with or without accommodation.
  • Applicants must be currently authorized to work in country where work will be performed on a full or part-time basis. We are unable to sponsor or take over sponsorship of employment visas at this time.

Benefits

  • Paid time off (including days for vacation, holidays, volunteering, and personal time)
  • Paid leave for parents and caregivers
  • Retirement savings plan
  • Wellness support
  • Health benefits including medical, prescription drug, dental, and vision coverage
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Exact Sciences

At Exact Sciences, our purpose is to help eradicate cancer by preventing it, detecting it earlier, and guiding personalized treatment. We're hiring! Our organization offers something for everyone, at all stages of careers and from all backgrounds. Let's take on cancer, together.Content reflects information available and is accurate at the time of publication.

Founded in 1995
Madison, Wisconsin, USA
6.2K employees (231 in marketing)