Director of Pay Per Click Advertising at Kee Group Marketing | USA

Kee Group Marketing

Director of Pay Per Click Advertising

USA (Remote)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid search and social advertising for healthcare clients, leading 5–6 accounts and aligning PPC with client goals.

Own end-to-end campaign development across Google Ads, Meta, YouTube, and programmatic channels.
Must-have: 7+ years in paid search/social with healthcare ROI demonstrated.
Standout: HIPAA advertising compliance expertise with data-driven optimization.

Job Description

Responsibilities

Develop, implement, and oversee paid advertising strategies across multiple healthcare client accounts.
Manage a portfolio of approximately 5–6 client accounts, overseeing paid media initiatives while coordinating with internal teams on broader digital marketing efforts such as SEO and campaign strategy.
Collaborate with leadership and account managers to align PPC strategies with client goals and clinical program offerings.
Build, launch, and optimize high-performing campaigns across Google Ads, Meta Ads, YouTube, and programmatic platforms as applicable.
Execute and refine keyword strategies, audience targeting, A/B testing, and creative variations to improve lead quality and lower cost per acquisition (CPA).
Stay current on Google/Meta ad policy updates, HIPAA advertising regulations, and industry best practices.
Set up and maintain UTMs, conversion actions, event tracking, and offline conversion import across client ad accounts.
Ensure accurate tracking and attribution through tools like Google Analytics 4, Meta Pixel, Google Tag Manager, and Call Tracking Metrics.
Use data to create optimization plans and detailed performance dashboards.
Prepare monthly performance reports, insights, and optimization recommendations for clients.

Requirements

7+ years of experience in paid search and social advertising, with a portfolio of successful healthcare campaigns.
Proven ability to manage large ad budgets and demonstrate measurable ROI.
Expertise in Google Ads, Meta Business Suite, GA4, GTM, Call Tracking (CallRail or similar), and UTM parameterization.
Deep understanding of HIPAA-compliant advertising practices.
Experience setting up and managing conversion events, tags, and offline lead import.
Strong analytical skills and the ability to translate data into strategic action.
Excellent communication and presentation skills.

Preferred

Experience in addiction treatment or behavioral health marketing.
Experience with LinkedIn Ads, YouTube, or programmatic platforms.
Familiarity with CRM integration and lead funnel optimization.
Google Ads and Meta Ads certifications.

Benefits

we offer competitive salaries, flexible work arrangements, and a supportive environment where you can grow your career.
You’ll be part of a company that values your ideas and encourages you to make a real impact in the digital marketing landscape.

Kee Group Marketing

At Kee Group Marketing, we believe in good people helping good people. We’re committed to going beyond check-the-box marketing, bringing fresh, innovative ideas to the table to help brands thrive, grow, and truly connect with the people they serve. Our mission is to elevate the marketing landscape by creating authentic strategies that resonate, ensuring our clients not only reach their goals but inspire positive change in their communities.

Boston, Massachusetts, USA

8 employees (7 in marketing)

keegroupmarketing.com