Director, Patient Marketing

Responsibilities

• Strategy across the patient journey
• Own patient marketing strategy from prospect to enrolled patient: audience definition, segmentation, messaging, channel mix and budget, with net enrollment, cost per acquisition and enrolled-patient engagement measures as the scorecard.
• Act as a strategic thought partner to the VP of Marketing and leadership: bring a point of view on audiences, channels, trade-offs and investment, and challenge assumptions constructively.
• Lead targeting and prospecting: define what a quality lead looks like, build audience and qualification models with analytics, and favor quality over raw volume.
• Partner closely with the enrollment and outreach team so the demand we generate is demand we can serve. Use capacity, conversion and quality signals to speed up, slow down or redirect spend based on evolving market and operational dynamics
• Programs and communications for enrolled patients
• Design and launch the patient ambassador program, including recruitment, consent and compliance, content, and how ambassadors support enrollment and engagement.
• Create patient programming that connects prospects with enrolled patients and providers to build trust and support education of AndHealth’s patient experience
• Own the capture and curation of patient testimonials and stories for use with partners, patients, and marketing channels. This includes building a repeatable process for sourcing, consent and authorization, and approval, and a library that the organization can draw from.
• Lead strategy and communications for enrolled patients, working with the CHC and provider marketing leads and with Patient Onboarding & Experience so that patient messaging is consistent.

Requirements

• 8+ years of marketing experience in healthcare, life sciences, or related industry, with 3+ years consumer/patient marketing, leading strategy across the patient journey against a P&L-linked target such as CAC, CPA, enrollment or retention.
• Direct, hands-on experience running paid social and paid search in healthcare, plus managing creative execution and working with agencies. Meta and Google depth expected.
• Healthcare, health tech, pharmacy or another regulated consumer category required
• Experience with lifecycle, retention or community/advocacy programs (for example ambassador, advocate or patient community programs) is a strong plus.
• Comfort working with data: you can read a funnel, question a dashboard, and ask analysts sharper questions.
• A track record as both a strategic advisor and a doer: you set direction and shape decisions, and you can still do the work when the team is small.
• Clear writer and communicator who can explain trade-offs and influence effectively
• Collaborative by default. You will work with operations, analytics, clinical, and enrollment teams who do not report to marketing, and you earn trust through successful partnership

Preferred

• Experience with ambassador or patient community programs.

Benefits

• Equal investment and support for our people and patients.
• A fun and ambitious start-up environment with a culture that takes on important things, takes risks, and learns quickly.
• The ability to demonstrate creativity, innovation, and conscientiousness, and find joy in working together.
• A team of highly skilled, incredibly kind, and welcoming employees, every one of whom has something unique to offer.
• We know that the overall success of our business is a collaborative effort, and we strive to provide ongoing opportunities for our employees to learn and grow, both personally and professionally.
• Full-time employees are eligible to participate in our benefits package which includes Medical, Dental, Vision Insurance, Paid time off, Short- and Long-Term Disability, and more.