Responsibilities

• Own the vision, strategy, and execution of Cresta’s global partner marketing function, building scalable programs that drive partner-sourced and partner-influenced pipeline
• Design and operationalize a partner marketing model that supports multiple partner types, products, segments, and geographies
• Develop partnership-specific messaging frameworks, joint value propositions, and supporting collateral that enable partners to effectively position and sell joint solutions
• Partner closely with partner enablement to create and govern enablement programs, content hubs, and self-serve resources that support partner success
• Analyze partner pipeline performance and win/loss dynamics to identify gaps, remove roadblocks, and unlock new growth opportunities across the partner ecosystem
• Provide a data-driven point of view to influence product roadmap priorities based on partner feedback, deal insights, and market opportunity
• Establish KPI frameworks, dashboards, and operating cadences to measure partner marketing impact and inform decision-making
• Collaborate with RevOps and IT to evolve CRM, PRM, and marketing automation workflows that support partner motions at scale
• Act as a cross-functional leader and connector across sales, marketing, product, and partnerships to ensure tight GTM alignment

Requirements

• 8+ years of experience in partner marketing within a SaaS or B2B technology company
• Proven success building and scaling partner marketing programs that drive measurable pipeline and revenue impact
• Strong understanding of SaaS partner motions, including ISVs, SIs, GSIs, cloud marketplaces, and strategic alliances
• Highly data-driven, with deep experience in pipeline metrics, attribution, ROI, and performance reporting
• Executive-level communication skills with the ability to influence senior stakeholders across functions
• Demonstrated ability to operate in ambiguous environments, build from zero, and scale programs as the business grows
• Coachable, resilient, and highly motivated to drive outcomes

Preferred

• Experience in contact center technology or customer experience software
• Experience in hypergrowth startups or scale-up environments
• Background experience in product marketing or solutions marketing

Benefits

• We offer a comprehensive and people-first benefits package to support you at work and in life:
• - Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• - Flexible PTO to take the time you need, when you need it
• - Paid parental leave for all new parents welcoming a new child
• - Retirement savings plan to help you plan for the future
• - Remote work setup budget to help you create a productive home office
• - Monthly wellness and communication stipend to keep you connected and balanced
• - In-office meal program and commuter benefits provided for onsite employees