Responsibilities

• Strategy and Leadership
• - Define and lead partner marketing strategy across hyperscalers, data platforms, and emerging AI alliances, embedding AI and a data-driven approach into how it runs.
• - Translate company growth objectives into partner priorities, investment logic, and focus areas.
• - Build the partner-side and internal relationships programs depend on, across alliances, sales, delivery, and marketing.
• Joint Value Propositions and Messaging
• - Develop and govern joint value propositions for priority partners: what Blend and the partner do together, for whom, and why that combination beats the alternatives.
• - Embed partner propositions in Blend's global campaigns, capability narratives, and field enablement rather than separate partner collateral.
• - Translate technical capability into propositions a partner's field organization can repeat accurately.
• Co-Marketing, Campaigns, and Events
• - Own the annual co-marketing plan for each priority partner, built with their marketing counterparts and tied to named target accounts.

Requirements

• Experience in B2B marketing with a substantial portion of it leading partner or alliance marketing programs, preferably within a professional services or consulting
• Demonstrated success running co-marketing programs with a hyperscaler, data platform, or major ISV, with results described in pipeline terms rather than activity.
• Working knowledge of how partner ecosystems function commercially, including co-sell motions, marketplace, competency and designation programs, and the distinction between partner-sourced and partner-influenced pipeline
• MDF/PMF experience. You have built a plan a partner agreed to fund, spent it well, and reported on it in a way that earned the next round
• Proven ability to build a partner motion without an existing playbook, and to scale one that already works
• Strong writing and messaging capability. Joint value propositions fail when they are generic, and you can tell the difference
• Experience activating global programs through regional teams with their own priorities and market realities
• Strong analytical, planning, and program management capability
• Relationship judgment with partner counterparts, including knowing when to ask, when to give, and when to escalate
• Comfortable being hands-on. This is a function leader role at director level, which means building and executing rather than delegating

Preferred

• Time spent inside a hyperscaler, ISV, or AI model provider or partner marketing function at a professional services firm
• Direct experience with the Snowflake or AWS partner programs, including tiering, marketplace listings, and private offers
• Experience marketing for a services business, where the offering is expertise and delivery rather than a product
• Familiarity with the enterprise data and AI landscape, enough to hold a credible conversation about what our partners' platforms do
• Experience across LATAM or EMEA, or working across languages and regional buying cultures
• Practical, hands-on use of AI in your own marketing work rather than a theoretical interest in it