Responsibilities

• Lead Paid Social & Programmatic Strategy for Lead Generation & Brand Growth – Develop and execute a comprehensive strategy across Meta, TikTok, YouTube, Display, CTV, and other emerging platforms to drive high-quality leads, engagement, and revenue.
• Own & Optimize Multi-Million Dollar Media Budgets - Manage large-scale investments across paid social and programmatic channels, ensuring cost-efficient customer acquisition while maximizing ROAS and lead volume.
• Oversee Team Development & Performance – Build, mentor, and lead a high-performing team of paid social and programmatic specialists, fostering a culture of innovation, data-driven decision-making, and continuous improvement.
• Drive Audience Targeting & Segmentation – Leverage first-party data, lookalike audiences, interest-based targeting, and AI-driven optimization to reach and convert high-intent customers.
• Enhance Local & National Campaign Performance – Optimize campaigns across Leaf Home’s complex geographic footprint, ensuring locally targeted marketing aligns with broader brand objectives and lead generation goals.
• Leverage Automation & AI for Efficiency – Utilize advanced bidding strategies, machine learning, and dynamic creative optimization to scale performance and improve efficiency across platforms.
• Cross-functional Collaboration – Work closely with digital marketing, analytics, creative, call center, and sales teams to ensure campaign alignment with broader marketing objectives and sales targets.
• Market & Competitive Intelligence – Stay ahead of paid social and programmatic trends, platform innovations, and competitor strategies to refine campaign approaches and maximize performance.
• Executive Reporting & Insights – Provide strategic reporting and actionable insights to senior leadership, influencing budget allocation and long-term digital media strategy.