Responsibilities

• Own the strategy, execution, and performance across the company's Paid Social and adjacent performance media portfolio, including Meta, TikTok, native advertising, and AppLovin.
• Develop annual and quarterly channel strategies that align media investments with customer acquisition and business growth objectives.
• Lead campaign planning, account structure, audience strategy, budget allocation, and bidding strategy to maximize performance across each platform.
• Continuously optimize campaigns through creative testing, audience expansion, placement optimization, and platform-specific best practices.
• Partner closely with Creative to establish testing roadmaps that improve creative performance and accelerate learning.
• Leverage first-party data, conversion signals, and measurement frameworks to improve optimization, targeting, and overall campaign efficiency.
• Identify opportunities to scale media investment while maintaining CPA, ROAS, and broader business efficiency targets.
• Establish operational best practices and scalable processes that support continued growth across channels.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent professional experience).
• Minimum 10 years of experience managing Paid Social campaigns, with significant hands-on experience across Meta.
• Minimum 3 years of experience leading high-performing teams, developing talent, and managing agency partners.
• Demonstrated success managing and scaling seven-figure monthly Paid Social budgets, with a proven track record of driving efficient customer acquisition at scale.
• Proven success leading direct response, conversion-focused Paid Social programs with accountability for CPA, ROAS, and business growth.
• Experience in financial services, fintech, or another regulated industry is preferred.
• Exceptional written and verbal communication skills.
• Available for full-time position.
• Ability to multitask and thrive in a fast-paced environment.
• Strong organizational and time-management skills with a focus on reliability.

Benefits

• National Debt Relief is a team-oriented environment full of rewards and growth opportunities for our employees.
• Generous Medical, Dental, and Vision Benefits
• 401(k) with Company Match
• Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
• 12 weeks Paid Parental Leave
• Pre-tax Transit Benefits
• No-Cost Life Insurance Benefits
• Voluntary Benefits Options
• ASPCA Pet Health Insurance Discount
• Wellness Incentive Program