Responsibilities

• Develop paid social media strategies and plans across Meta, LinkedIn, YouTube, Snapchat, Pinterest, X, and emerging social platforms.
• Lead client-facing paid social recommendations, performance readouts, and strategic planning discussions with senior stakeholders.
• Manage and coach paid social team members, providing feedback, training, and guidance on strategy, execution, and optimization.
• Apply brand safety, ad viewability, fraud filtering, and platform best practices to improve paid social campaign quality and performance.
• Collaborate with Media, Analytics, Creative, Strategy, and Client Services teams to connect paid social plans to integrated campaign goals.

Requirements

• 7+ years of online advertising experience, including 5+ years of client-facing experience developing paid social strategy and campaign recommendations.
• Hands-on paid social experience with Meta Ads Manager, LinkedIn, YouTube, Snapchat, Pinterest, X, GDN, Amobee Social, or comparable platforms.
• Experience managing and mentoring team members, including training junior talent and reviewing paid social work for quality and performance.
• Experience applying brand safety, ad viewability, suspicious activity filtering, and fraud prevention practices to active media campaigns.
• Advanced Excel experience and working proficiency in PowerPoint or Word for campaign analysis, reporting, and client-ready presentations.
• Experience managing multiple client campaigns, timelines, deliverables, and performance priorities in an agency or client-service environment.

Preferred

• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience working with pharmaceutical, healthcare, life sciences, or other regulated-industry clients.
• Experience planning paid social campaigns for the US market.
• Experience building cross-channel communications plans that connect paid social to broader media strategy.
• Experience developing new paid social processes, platform testing approaches, or channel growth recommendations.