Responsibilities

• Judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story.
• Utilize online performance tracking and measurement tools
• Represent company philosophies and expertise to external parties, including clients and partner agencies
• Continued enthusiasm towards the medium and the desire to constantly educate oneself on the latest information
• Drives the social process for client teams and across the craft, ensuring integration across channels and avoiding channel silos.
• Encourages exploration and a “test and learn” approach to identify new opportunities and improve business outcomes.
• Applies agency POVs and partnership opportunities to client needs.
• Assist with new business pitches, including research, paid social recommendations, and potentially presenting to new prospects.

Requirements

• Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually
• 2+ years’ experience managing a client and 2+ direct reports and providing feedback and performance reviews.
• Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
• Proficient in Facebook, Instagram, X (formerly Twitter), Snap, LinkedIn and Pinterest; Mastery of said social platform capabilities across campaign type, platform research tools and understanding of third-party partnerships and capabilities such as shopping platforms, influencer, product feed management, mobile measurement partners, etc.
• Extensive experience writing and presenting relevant information; Ability to prepare presentations and maintain a level of professionalism suitable for senior client leadership, including executive and C-Suite
• Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
• Understand implications of data and privacy regulations and when to consult with experts across the organization
• Strong analytics skills, thorough understanding of paid social measurement and experience utilizing multiple native measurement tools.
• Demonstrated ability to grow junior talent and help develop team skills / careers
• Solid organizational skills, attention to detail, and accuracy when working with numbers

Preferred

• 7+ years of experience in media, social agency, advertising agency, or similar media environment.
• Extensive experience in digital media planning, including 3+ years management experience
• Agency experience preferred
• Knowledge of Asana or other project management platforms a plus
• Proven ability to collaborate and work well with others in a high-pressure environment