Director, Paid Media

Los Angeles, CA (Hybrid)

$125K/yr – $155K/yrDirector/Executive6+ years expFull time

Posted 2 weeks ago

Job Summary

Lead a media buying team and drive client strategy across omnichannel programs, balancing leadership, client partnerships, and opportunities for growth.

  • Own senior stakeholder communication and develop sophisticated investment strategies
  • Forge client relationships and push for new, innovative opportunities

Job Description

Responsibilities

  • Oversee a team of media buyers/planners providing leadership, mentorship, vision and technical expertise. As well as regularly meeting to get feedback, provide council, discuss problems or successes, etc.
  • Act as the key contact for client and platform partners, operating as a go-to voice and leader.
  • Lead check-ins with key account and media counterparts to ensure projects are moving ahead and are thoughtful, high quality, and exceeding client expectations.
  • Develop and deliver sophisticated media investment strategies to clients, derived from industry insights and QA reporting.
  • Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients.
  • Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands.
  • Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
  • Provide thought leadership around how the unit of business should be run, in tandem with setting both internal and external expectations as to the realities of daily business execution.
  • Manage up to senior leadership corresponding the most crucial aspects of a client's business, keeping them abreast of any pertinent developments and urgent client needs.
  • Work to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence.

Requirements

  • A minimum 6+ years of industry experience working in platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
  • A proven track record of large-scale media buying proficiency across major paid social, SEM, and other biddable platforms. Emphasis on paid social.
  • Fluency with analytics, attribution and measurement systems
  • Ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism.
  • You live for today’s digital & mobile consumer and is passionate about developing brand-specific strategies and constantly seeks out innovative partners/platforms to identify new opportunities.
  • An individual who demonstrates the ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build and strengthen relationships with essential stakeholders
  • A person that is well versed in media who can utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
  • Understand and adopt new techniques and technologies that are relevant for clients’ media strategies

Benefits

  • Employer-sponsored 401k with match
  • Medical, Dental, and vision coverage
  • Unlimited PTO
  • Caregiver (Parental) Leave
  • Health and Wellness benefits
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VaynerX

3.7 Glassdoor

A family of companies building brands for the now.

Founded in 2016
New York, New York, USA
158 employees (48 in marketing)
87% recommend to a friend
100% CEO approval

Salaries

Posted range

$125K/yr – $155K/yr

Taken straight from the job posting.

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Director, Paid Media

VaynerX · Los Angeles, CA · Hybrid