Director of Paid Media

Responsibilities

• Lead the overall strategy, execution, and optimization of paid media programs across a diverse portfolio of clients.
• Manage, mentor, and develop a team of paid media specialists, fostering a culture of accountability, innovation, and continuous learning.
• Provide technical leadership across Google Ads, Microsoft Ads, YouTube, Performance Max, display advertising, attribution, and conversion tracking.
• Partner with executive leadership to identify opportunities for growth, scalability, process improvement, and operational efficiency.
• Drive adoption and utilization of Fluency and other automation, reporting, and workflow management platforms to improve team productivity and performance.
• Establish and refine best practices, standard operating procedures, reporting frameworks, and quality assurance processes across the department.
• Monitor campaign performance, identify optimization opportunities, troubleshoot issues, and provide strategic guidance to the team.
• Oversee budget pacing, forecasting, and performance management across client accounts.
• Collaborate closely with analytics, creative, web, SEO, account management, and paid social teams to deliver integrated marketing solutions.
• Stay current on platform updates, emerging technologies, AI applications, and industry trends, ensuring the agency remains competitive and innovative.

Requirements

• 8+ years of paid media experience, including significant experience managing Google Ads and Microsoft Ads programs.
• 3+ years of leadership experience managing, coaching, and developing digital marketing teams.
• Agency experience required.
• Strong expertise in Google Ads, Microsoft Ads, YouTube advertising, Performance Max, attribution, conversion tracking, and Google Analytics 4.
• Experience using Fluency strongly preferred. Candidates with demonstrated success leading adoption of Fluency or similar enterprise-level paid media automation, reporting, and workflow management platforms will be highly regarded.
• Proven ability to improve operational efficiency, scale processes, and drive adoption of new technologies and tools.
• Strong understanding of automation, AI-driven workflows, and emerging technologies within digital marketing.
• Experience managing large-scale paid media budgets and delivering measurable performance improvements.
• Excellent analytical, problem-solving, and decision-making skills.
• Strong communication and presentation abilities, with the confidence to engage with executive stakeholders, clients, and prospects when needed.

Preferred

• Automotive agency experience, including dealership, dealer group, OEM/co-op, or multi-location marketing experience, strongly preferred.
• Experience with CRM integrations, offline conversion tracking, and advanced attribution strategies.
• Experience in regulated industries such as healthcare, pharmaceutical, legal, financial services, or similar sectors.
• Existing relationships with Google and Microsoft representatives and partner teams.