Director, Paid Media (Temporary)

New York City, NY (On-site)

$140K/yr – $160K/yrDirector/Executive8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own paid media growth engine across search, social, programmatic and beyond, aligning creative, data, and product inputs to hit growth targets while systematically testing new channels and refining audience attribution.

  • Growth Infrastructure: Own full funnel paid media strategy across Google, Meta, affiliate, programmatic, CTV, and other channels to drive high-growth outcomes.
  • Campaign Optimization & Collaboration: Align with data, creative, merchandising, and product teams to optimize targeting, messaging, landing pages, and test new channels.
  • Analytics & Audience: Measure performance, refine segmentation and attribution, and translate insights to the teams for faster optimization.

Job Description

Own paid media growth engine across search, social, programmatic and beyond, aligning creative, data, and product inputs to hit growth targets while systematically testing new channels and refining audience attribution.

  • Growth Infrastructure: Own full funnel paid media strategy across Google, Meta, affiliate, programmatic, CTV, and other channels to drive high-growth outcomes.
  • Campaign Optimization & Collaboration: Align with data, creative, merchandising, and product teams to optimize targeting, messaging, landing pages, and test new channels.
  • Analytics & Audience: Measure performance, refine segmentation and attribution, and translate insights to the teams for faster optimization.
Authentic Brands Group logo

Authentic Brands Group

2.8 Glassdoor

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 460,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.For more information, visit authentic.com.***We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information. If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.***

Founded in 2010
New York, New York, USA
639 employees (225 in marketing)
44% recommend to a friend
39% CEO approval

Traffic Signals

Monthly Visitors
83.4K
Traffic Source Mix
Search
43.6%
Direct
46.4%
Referral
6.5%
Social
2.6%
Paid
0.7%

Headcount Trend

Current headcount: ~636

Marketing Team

Marketing Team Size
186 (29% of company)
Median Career Experience
11 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.6B
Last Raise
$500M
Undisclosed, 2 months ago

Funding History

  • Jan 2026
    Undisclosed
  • Jun 2023
    Private Equity • $500M
  • Aug 2019
    Private Equity • $875M

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