Director, Paid Media (Social)

New York City, NY (Hybrid)

$135K/yr – $160K/yrDirector/Executive6+ years expFull time

Posted 6 days ago

Job Summary

Lead and mentor a senior media buying team to craft and execute sophisticated, omnichannel strategies while managing key client and platform relationships.

  • Own end-to-end media investment strategies and client-facing communications
  • Drive cross-functional collaboration and new opportunities for clients

Job Description

Responsibilities

  • Oversee a team of media buyers/planners providing leadership, mentorship, vision and technical expertise. As well as regularly meeting to get feedback, provide council, discuss problems or successes, etc.
  • Act as the key contact for client and platform partners, operating as a go-to voice and leader.
  • Lead check-ins with key account and media counterparts to ensure projects are moving ahead and are thoughtful, high quality, and exceeding client expectations.
  • Develop and deliver sophisticated media investment strategies to clients, derived from industry insights and QA reporting.
  • Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients.
  • Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands.
  • Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
  • Provide thought leadership around how the unit of business should be run, in tandem with setting both internal and external expectations as to the realities of daily business execution.
  • Manage up to senior leadership corresponding the most crucial aspects of a client's business, keeping them abreast of any pertinent developments and urgent client needs.
  • Work to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence.

Requirements

  • A minimum 6+ years of industry experience working in platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
  • A proven track record of large-scale media buying proficiency across major paid social, SEM, and other biddable platforms. Emphasis on paid social.
  • Fluency with analytics, attribution and measurement systems
  • Ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism.
  • You live for today’s digital & mobile consumer and is passionate about developing brand-specific strategies and constantly seeks out innovative partners/platforms to identify new opportunities.
  • An individual who demonstrates the ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build and strengthen relationships with essential stakeholders
  • A person that is well versed in media who can utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
  • Understand and adopt new techniques and technologies that are relevant for clients’ media strategies

Benefits

  • Employer-sponsored 401k with match
  • Medical, Dental, and vision coverage
  • Unlimited PTO
  • Caregiver (Parental) Leave
  • Health and Wellness benefits
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VaynerMedia LLC

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

Founded in 2009
New York, New York, USA

Salaries

Posted range

$135K/yr – $160K/yr

Taken straight from the job posting.

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Director, Paid Media (Social)

VaynerMedia LLC · New York City, NY · Hybrid