Director, Paid Media & Search Strategy

Responsibilities

• Paid Media Strategy Leadership
• Develop paid media strategies aligned with business objectives, marketing goals, and growth priorities.
• Define channel recommendations across Google Search, Google Display Network, YouTube, Performance Max, Microsoft Ads, LinkedIn, programmatic media, and emerging platforms.
• Guide investment strategies, budget allocation decisions, and optimization priorities across channels, audiences, and campaign objectives.
• Lead test-and-learn initiatives designed to improve campaign effectiveness and uncover new opportunities.
• Audience & Targeting Strategy
• Own audience strategy across paid media programs, translating ICPs, sales priorities, and marketing objectives into actionable targeting and segmentation approaches.
• Partner with Sales and Marketing leadership to refine audience prioritization and optimize performance across customer, prospect, account, industry, and buying group segments.
• Platform Expertise & Governance
• Serve as Gartner Conference Marketing's internal subject matter expert across paid media platforms and advertising technologies.

Requirements

• 10+ years of progressive experience in paid media, digital marketing, performance marketing, media strategy, or related disciplines.
• Demonstrated expertise across search, paid social, video, display, and programmatic advertising channels.
• Experience developing audience strategies and targeting approaches in complex B2B organizations.
• Experience managing agency relationships, influencing senior stakeholders, and evaluating strategic recommendations.
• Strong understanding of measurement methodologies, attribution concepts, and campaign performance evaluation.
• Experience leading or partnering closely with SEO functions.

Preferred

• Experience operating within a Center of Excellence model supporting multiple business units or stakeholder groups.
• Deep expertise across Google Ads, Performance Max, YouTube, LinkedIn, Microsoft Ads, and programmatic platforms.
• Experience managing significant media investments and budget allocation decisions.
• Experience in B2B marketing, event marketing, demand generation, or information-services environments.

Benefits

• What do we offer? Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring. Ready to grow your career with Gartner? Join us. Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 120,000 USD - 167,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.