Director, Paid Media

New York, USA (On-site)

$100K/yr – $130K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Drive client relationships and lead paid media planning and team delivery as an Account Director, Paid Media.

  • Own client relationships, budgets, timelines, and media plans aligned to objectives.
  • Must-have: 8+ years of paid media with leadership across channels.
  • Standout: Direct-reports team leadership and end-to-end media planning ownership.

Job Description

Responsibilities

  • Successfully build, grow and “own” client relationships. Understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business
  • Lead strategic and tactical planning activities. Accountable for developing, implementing and maintaining media plans that deliver against client objectives and strategies
  • Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes
  • Manage and be accountable for client budgets and timelines, oversee reports and client billing
  • Assist in the negotiation of media contracts and programs/opportunities to ensure maximum leverage is applied
  • Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client
  • Keep abreast of media and industry trends that impact your client’s business
  • Manage and develop a team of direct reports. Maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person’s skills, while motivating their interests and challenging them
  • Train direct reports in media and marketing disciplines as well as in the specifics of the client’s business and industry
  • Work closely with team to set brand strategies and develop media plans

Requirements

  • 8+ years of paid media experience with strong client and team leadership qualities
  • Experience planning and buying across online and offline media channels
  • Strong analytical skills and understanding of KPI’s and attribution
  • Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
  • Experience working with media management tools (e.g. Mediaocean)

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