Responsibilities

• Own SEO strategy end-to-end, with an immediate focus on recovering organic performance lost during the replatform—technical foundation, site performance, structured data/schema, indexation, and content architecture
• Translate audits into a prioritized, sequenced roadmap that distinguishes high-impact work from busy work, and feed it into the e-commerce and engineering sprints
• Partner with engineering to resolve technical SEO issues and establish standards so they don’t recur
• Build out content and landing experiences that capture high-intent demand (e.g., bridesmaid and occasion attachment, color and inspiration discovery) and expand top-of-funnel reach
• Establish optimization for emerging search surfaces, including AI/LLM-driven discovery
• Own paid acquisition strategy and performance across channels, managing the paid media agency to a clear set of priorities and targets
• Drive audience segmentation, retargeting, and lookalike strategies that activate David’s first-party data (e.g., appointment bookers, planner-app users and their wedding parties)
• Set the testing agenda: define hypotheses, scale what works, cut what doesn’t, and reallocate spend against measured return
• Improve conversion across the funnel by connecting acquisition to on-site experience and merchandising
• Manage both the SEO and paid acquisition agencies—setting strategy, holding them accountable to performance, and deciding whether to retain, replace, or bring work in-house

Requirements

• 7+ years in growth, SEO, and/or paid acquisition, ideally spanning both in-house and agency environments
• Deep, hands-on technical SEO expertise—site performance, structured data, indexation, content strategy—with a track record of recovering and growing organic traffic
• Strong paid acquisition experience across major platforms, including audience segmentation, retargeting, and first-party data activation
• Demonstrated ability to manage external agencies to measurable performance outcomes
• Proven ability to turn complex data into prioritized, executable recommendations and to measure their impact
• E-commerce experience required; Shopify and/or headless commerce environments a plus
• Comfortable operating in a fast-moving, ambiguous, lean environment—strategic but willing to get hands-on
• Excellent communication skills, including the ability to brief and respectfully challenge senior executives with confidence

Benefits

• Full Time Opportunity – A comprehensive benefits package is available.
• Rewarding Environment and Competitive Pay
• Generous Dream Maker Discount After First Pay Period
• Referral Incentive Program
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance
• 401K Program
• Paid Vacation, Wellness Days & Holidays, including your Birthday off!
• Pet Benefits