Director, Paid Media

New York City, NY (Hybrid)

$120K/yr – $140K/yrDirector/Executive7+ years expFull time

Posted 10 days ago

Job Description

Responsibilities

Build, launch, and optimize paid media campaigns directly inside ad platforms (Meta, TikTok, Amazon, Paid Search, programmatic)
Execute full-funnel programs across prospecting, mid-funnel, retention, and remarketing
Set up creative tests, audience tests, bid strategies, and structure iterations, and troubleshoot performance issues directly within the platforms
Own pacing, budget, attribution, and performance troubleshooting end-to-end
Architect omnichannel acquisition strategies across a portfolio of brands
Scale media budgets from early-stage spend to $500K-$1M+ per month
Develop funnel structures, testing roadmaps, and measurement frameworks
Identify opportunities to increase AOV, MER, LTV, and new customer revenue
Lead client calls, QBRs, weekly updates, and executive presentations
Connect performance insights to business outcomes for CMOs and founders, and own client satisfaction and retention across your portfolio

Requirements

7+ years of hands-on paid media experience, with deep, personal, in-platform experience in at least one major channel (Meta, TikTok, Paid Search, or Amazon)
Fluent in campaign structures, bidding, pacing, pixel/event setup, and optimization
Experienced scaling accounts from under $50K to $500K-$1M+ per month
Strong understanding of DTC economics (AOV, CVR, MER, CAC, margin, cohorts) and comfortable engaging in discussions around contribution margin and profitability
Able to build and communicate clear testing frameworks and growth roadmaps
Confident presenting performance insights to executives, and capable of managing founder or CMO relationships with clarity and calm
Thrive working with Creative, Data, Retention, and other cross-functional teams, and strong at influencing without direct authority
You are excited by complex challenges that require innovative media strategies to unlock scale
You can be flexible, understand shifting client needs, deal with ambiguity, and adapt to the situation
You thrive in fast-paced, high-accountability environments

Benefits

Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include Brazil and Spain.
Health & Wellness: Company-sponsored medical, dental, and vision coverage.
Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
Parental Leave: Flexible parental leave to support new parents during this important transition.
Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.

Darkroom

Darkroom is a technology-driven growth marketing firm focused on growth-stage consumer companies. We were founded in 2017 out of a conviction that the iconic ad agencies of tomorrow would look very different. Darkroom is a human services firm built on a universal AI commerce layer called Matter. Our model deploys a unique blend of senior, human resources enriched by an agentic technology stack that enhances output, efficiency, and revenue generation for our clients. Our team has been responsible for billions of dollars in trackable revenue across the various e-commerce marketplace, direct-to-consumer, and social commerce programs under management. Using research aggregated across these engagements, we accelerate results for our portfolio by developing high-impact digital strategies that unlock gateways to revenue growth, transform marketing operations, and prioritize profitability.What started as a boutique design agency evolved into one of the fastest-growing private companies in America (Inc. 5000), one of the most successful results-driven performance media agencies of the 2020s (Varos), and esteemed recognition by Forbes 30 Under 30 for our founders’ contribution in Marketing & Advertising (Forbes).SERVICES:Darkroom strictly focuses on developing the next-generation of digital services. We choose to add impact in the areas where brands presently need them most and over-index on e-commerce marketplace, direct-to-consumer, and social commerce services that deliver trackable revenue. Core Darkroom service verticals include E-commerce Marketplace Management, Retail Media, Paid Media Management, Performance Creative, Social Commerce, and Customer Retention, among others. We are the only performance agency with a design-grade creative team and a certified Chief Creative Officer. These creative sensibilities are infused into our growth marketing.Darkroom is sister to Matter, our commerce technology layer.

Founded in 2017

New York, New York, USA

125 employees (59 in marketing)

darkroomagency.com