Director of Paid Media Creative at Superpower | San Francisco, CA

Director of Paid Media Creative

San Francisco, CA (On-site)

$125K/yr - $213K/yr (Est.)Director/ExecutiveFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive performance creative strategy and production for a DTC brand, owning messaging, visuals, and cross-functional leadership.

Own messaging, visual system, and creative execution across paid placements and stage awareness.
Must-have: 7+ years in performance creative with leadership at a $1M+/month DTC spend.
Standout: Proven track record shipping multiple ad variants quickly and scaling $20M–$100M ARR brands.

Message & Positioning: Own the angles, hooks, and narrative arcs across every paid placement; build and maintain the message bank by persona and awareness stage; approve every script, headline, and hook before it ships
Visual System: Own how Superpower looks across Meta, Google, YouTube, and emerging placements; maintain visual consistency at 100+ concepts/month; co-own the brand-performance interface with the Brand Director
Team Leadership: Manage creative strategy, statics, and video editing teams; partner with Directors of UGC and Influencer; set the operating cadence (brief Monday, ship Friday)
Channel Partnership: Sit next to the media buyer weekly — know how your creative behaves in the bid environment; champion strong creative bets and cut what won't scale