Responsibilities

• Own the end-to-end paid media function as the team's subject matter expert, balancing strategic planning with campaign execution, reporting, optimization, budget management, and operational excellence in a lean, high-impact environment.
• Develop and lead full-funnel paid media strategies across CNBC and MS NOW, driving awareness, customer acquisition, engagement, retention, and conversion through data-informed marketing initiatives.
• Serve as the direct-to-consumer (DTC) paid media expert, developing acquisition strategies that support subscription and audience growth objectives.
• Collaborate with peer group in Owned Media to help quantify increases in audience reach, campaign frequency, and overall impact.
• Partner with internal Marketing, Analytics, Research, Creative, Product, and Finance teams to develop integrated media plans aligned with business priorities.
• Lead paid media budget planning, forecasting, financial reconciliation, and internal billing processes while ensuring efficient allocation of funds.
• Collaborate with external agency partners to translate business objectives into effective paid media strategies, oversee execution, and continuously optimize campaign performance.
• Analyze complex performance data to identify actionable insights, measure campaign effectiveness, and inform future investment decisions.
• Contribute to business development models focused on acquisition, conversion, churn, customer lifetime value (LTV), and incremental business impact.
• Help evolve the organization's marketing technology ecosystem, including mobile app attribution, web analytics, tracking infrastructure, and connected TV (CTV) measurement capabilities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Analytics, or a related field, or equivalent practical experience.
• 8+ years of experience leading paid media strategy and execution, preferably within digital media, streaming, subscription, news, or direct-to-consumer businesses.
• Demonstrated expertise managing full-funnel paid media campaigns across search, social, programmatic, video, connected TV (CTV), and emerging digital channels.
• Proven experience driving customer acquisition and optimizing performance across the subscriber lifecycle, including acquisition, conversion, retention, and lifetime value (LTV).
• Strong understanding of marketing measurement, attribution methodologies, incrementality, and performance analytics.
• Experience managing significant paid media budgets, forecasting spend, and overseeing budget planning and financial reconciliation.
• Advanced analytical skills with the ability to synthesize large, complex datasets into clear insights and actionable business recommendations.
• Experience partnering with external media agencies while maintaining strategic oversight and accountability for campaign performance.
• Familiarity with marketing technology ecosystems, including mobile app attribution, web analytics, pixel implementation, and CTV measurement.
• Exceptional cross-functional collaboration skills with experience partnering across Marketing, Research, Analytics, Creative, Product, Finance, and executive stakeholders.

Preferred

• Experience marketing subscription-based digital products or streaming services.
• Experience supporting premium news, media, or entertainment brands.
• Familiarity with platforms such as Google Ads, DV360, The Trade Desk, Meta Ads Manager, Campaign Manager 360, Google Analytics 4, Adobe Analytics, Kochava, Adjust, Tableau, Looker, or similar technologies.
• Experience developing or enhancing marketing measurement and attribution frameworks.