Responsibilities

• Major Responsibilities
• Media Strategy
• Lead the development and implementation of an integrated media strategy that leverages advanced analytics and insights to drive business growth and strengthens the company's brand and marketing performance across all relevant channels.
• Champion full-funnel thinking across paid, social, and emerging channels.
• Lead the evaluation of media resources, trends, technology, and tools, challenging current processes with new thinking and opportunities, and maintaining a constant focus on improving the impact and efficiency of media investments.
• Media Planning and Implementation
• Oversee the adoption and integration of media technology solutions — including automation tools, advanced targeting, measurement, and attribution techniques — to enhance campaign effectiveness and operational efficiency.
• Modernize media planning by focusing on strategic integration with creative and marketing strategies. Align processes to embed media earlier in the campaign development process.
• Direct the development and optimization of cross-channel media campaigns, leveraging data analytics, audience segmentation, and real-time performance insights to maximize ROI and drive measurable business impact.
• Direct negotiation and management of media buys to ensure cost efficiency and value.

Requirements

• Education Required Bachelor’s degree in business, marketing, advertising or a related field.
• Experience Required 7+ years of progressive experience in paid media strategy, with a proven track record of successfully managing large-scale campaigns across omni-channel platforms, preferably in a relevant industry (e.g., healthcare, retail, or related industries).
• Management experience at a media agency
• 3+ years leading high-performing media teams
• Demonstrated knowledge and experience leading media strategy planning and execution
• Demonstrated success managing multi-million-dollar media budget across traditional and digital channels.
• Knowledge, Skills & Abilities Required
• Deep knowledge of paid, owned, and emerging media channels, including digital, social, SEM, display, and influencer marketing, that leverage AI-driven targeting, personalization, and optimization.
• Demonstrated strategic thinker with proven experience creating executable strategies.
• Expertise in conducting data analysis, including the ability to identify, collect, and analyze data from various sources to draw relevant insights about leading and lagging media health metrics.

Preferred

• Preferred Education Master’s degree in relevant business, marketing, or related field/industry.