Director, Paid Marketing - Subscription (US Remote)

Responsibilities

• Be a strategic leader responsible for building and scaling a profitable paid subscriber acquisition program and related projects.
• Partnering closely with marketing, product, design, user insights, data science and finance teams, you will own KPI development, campaign strategy, budget and resource allocation, and performance measurement.
• Lead strategic roadmapping, prioritize high-impact projects, resource cross-functional teams, and ensure marketing performance is measured with a high degree of confidence.
• Use aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking.

Requirements

• 10+ years of professional experience, including 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers).
• Deep strategic expertise with a strong hands-on understanding of marketing channels (e.g., app store ads, paid social, mobile app networks), integrated campaign planning and execution, performance measurement, audience alignment, and creative best practices.
• Proven track record of launching paid app subscription acquisition programs from the ground up, including setting cost-per-subscription targets, developing media plans, establishing measurement frameworks, and shaping creative and messaging.
• Experience working at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs) and multiple products.
• Skill in developing others, not just directing them, with demonstrated improvements in collaboration, expertise, productivity, and business impact.
• Ability to apply first-principles thinking to break down ambiguous growth opportunities, challenge assumptions, identify the key drivers, and turn them into focused, achievable initiatives.
• Comfort working in resource-constrained orgs where opportunity cost and impact are key drivers for prioritization and resource allocation.
• High capability in analytics and measurement, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.
• Excellent communication skills — you can clearly articulate recommendations and rationale, verbally and in writing, at all organizational levels.
• Willingness to use AI and build effective workflows, accelerating work through AI agents.

Preferred

• Willingness to use AI and build effective workflows, accelerating work through AI agents.

Benefits

• Team Member Support Guide explains how we prioritize your wellbeing including paid parental leave, office setup, and co-working allowances.
• Eligibility for company-sponsored health benefits is limited to team members based in the United States.
• Paid parental leave, office setup, and co-working allowances are available.