Director, Paid Marketing Data Products

Bethesda, MD (Hybrid)

$127K/yr – $206K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive data product leadership and paid marketing data enablement in a cross-functional setting.

  • Own data product roadmaps and analytics initiatives across marketing, data, and IT teams.
  • Must-have: Eight+ years in data management, analytics, or data warehousing.
  • Standout: Ability to secure funding and align leadership on critical Data Products and IT programs.

Job Description

Responsibilities

  • Provide leadership, consulting, and information expertise to achieve Data Products goals in a cross-functional product pod
  • Partner with business and technology disciplines to develop and deploy paid marketing data and AI enablement infrastructure
  • Contribute to data strategy, data management, and enhanced data products for Marketing
  • Oversee media data strategy and prioritize implementation tactics aligned to long-term business goals
  • Identify KPIs and data requirements to optimize media mix strategies and ROI
  • Manage vendors and technical staff supporting AWS, Snowflake, Python, and related tools
  • Reduce manual processes and data quality issues related to data capture
  • Build Data Product, Analytics, and Reporting roadmaps
  • Partner with leadership to secure funding for critical Data Products and IT programs
  • Build and maintain effective internal and external stakeholder relationships

Requirements

  • Option 1: 4-year degree from an accredited university in Data Analytics, Computer Science, Engineering, Information Systems, or a similar quantitative discipline
  • Eight or more years of progressive experience in data management, analytics, data warehousing, or marketing technology
  • Option 2: Six or more years of experience in data management, analytics, or data warehousing
  • Master’s degree
  • Design and engineering of complex data flows and systems in an omnichannel environment
  • Defining and managing transformational strategies for digital marketing and paid media data (search, display, video, affiliates, open web publishers and walled gardens such as Facebook and Google)
  • Knowledge of advertising technology (ad tech), real-time data processing, clean rooms, database technologies, and distributed data stores (SQL, NoSQL)
  • Ability to deliver results in complex and ambiguous environments

Benefits

  • All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
  • Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
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Dubai, Dubai, ARE
1.1K employees (11 in marketing)

Traffic Signals

Monthly Visitors
54.9M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
39.2%
Direct
45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
7 (1% of company)
Median Career Experience
20 years
Marketing Roles Posted (Last 30 Days)
16

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