Director, Owned Media to Director, Owned Media and Personalization (Hybrid) at Belk | Charlotte, NC | $130K/yr – $160K/yr

Belk

Director, Owned Media to Director, Owned Media and Personalization (Hybrid)

Charlotte, NC (Hybrid)

$130K/yr – $160K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross-channel growth engine for CRM and personalization, aligning email, SMS, push, and web with revenue, retention, and CLV goals.

Own subscriber acquisition, engagement, retention, and channel health across Email/SMS/Push.
Define contact strategy and trigger-based journeys to boost relevance and conversion.
Lead testing roadmaps and measurement with analytics to prove incrementality and lift.

Job Description

Responsibilities

Own revenue, traffic, engagement, and growth goals across Email, SMS, Push, Homepage Personalization, and future owned channels
Set annual/quarterly growth plans and cross-channel KPIs tied to sales, conversion, retention, and CLV
Optimize channel mix, frequency, and personalization for incremental sales and profitability
Build a test-and-learn culture with clear measurement across owned channels
Prioritize testing roadmaps for conversion, engagement, retention, and personalization
Partner with Analytics to turn incrementality insights into investment
Own subscriber acquisition, engagement, retention, and channel health (Email/SMS/Push)
Build KPI frameworks for growth, deliverability, opt-outs, and customer value
Define contact strategy balancing mass, segmented, triggered, and 1:1 messaging
Own personalization roadmap and trigger-based journeys across web, app, email, SMS, push
Drive performance of onboarding, abandonment, loyalty, retention, and win-back programs
Use customer data and predictive insights to boost relevance, conversion, and CLV
Lead strategic relationships with CRM/CDP/personalization/martech vendors
Own business cases, implementation, and change management for platform migrations
Partner cross-functionally to align tech investment with growth and efficiency goals
Travel to vendor meetings as needed
Requires designated hybrid in-office work schedule

Requirements

Bachelor’s degree or equivalent combination of industry related professional experience and education
10+ years of applicable experience
Working experience leading and motivating cross-functional, interdisciplinary teams to achieve tactical and strategic goals
Working experience of technology services, operations, and support
Working experience managing project budgets and financials
Industry experience: Retail or direct to consumer
Masters degree and/or equivalent years of experience
Specific work or project experience: Product Management, Strategic Roadmap Planning
Industry experience: Retail eCommerce

Preferred

Masters degree and/or equivalent years of experience
Specific work or project experience: Product Management, Strategic Roadmap Planning
Industry experience: Retail eCommerce

Belk

Charlotte-based Belk, Inc., a privately-owned department store, began when William Henry Belk opened his first store in 1888 with his brother, Dr. John Belk, joining as a partner. What started as two brothers in business has now grown into a legacy of selling great products at great prices, treating customers like family, and giving back to the community.Throughout the years, we’ve changed and grown in so many ways. We’ve added exciting products, adapted the way we work, and made it easier to shop with new technology and services. Today, Belk serves customers at nearly 300 Belk stores in 16 Southeastern states, at belk.com, and through the mobile app.

Charlotte, North Carolina, USA

13K employees (1,369 in marketing)

www.belkcareers.com