Responsibilities

• Develop and execute a comprehensive global PR strategy to elevate the company's profile as the premier provider of MRAM technologies.
• Act as the primary liaison with industry analysts, technology journalists, and trade media to secure high-impact coverage.
• Draft and manage all external communications, including press releases, media pitches, executive bylines, and crisis communication plans.
• Secure and prepare executive leadership for speaking engagements, interviews, and industry panels.
• Design and execute targeted outbound marketing campaigns (email, webinars, direct mail, and digital advertising) to generate high-quality leads in key sectors such as aerospace, defense, and edge AI.
• Collaborate with Product Marketing and broader teams on the creation of high-impact marketing collateral, including whitepapers, case studies, technical application notes, and product brochures.
• Manage the company's presence at global tradeshows, technical conferences, and industry events, ensuring maximum ROI and brand visibility.
• Collaborate with business development, Product Marketing, and Sales to create tailored pitch decks and sales enablement tools that align with current product roadmaps.
• Establish and track key performance indicators (KPIs) for PR and outbound marketing initiatives, utilizing data to optimize campaign performance.
• Manage investment to facilitate all outbound marketing goals, align and collaborate with Product Marketing on spending priorities to achieve goals.