Responsibilities

• The Director of Audience Development is responsible for driving scalable, efficient customer growth for McAfee through data‑driven acquisition strategies across owned channels.
• This role leads the development and optimization of full‑funnel acquisition programs, leveraging audience insights, performance analytics, and experimentation to increase reach, conversion, and customer lifetime value.
• Reporting to the VP, Customer Acquisition, this role will work closely with paid media, brand, product, and analytics, ensuring acquisition efforts align with McAfee’s business objectives while upholding the trust and integrity of the McAfee brand.
• Develop and own the integrated organic marketing strategy
• Translate business objectives into channel-specific roadmaps and measurable KPIs
• Ensure messaging consistency and brand alignment across all owned media
• Identify growth opportunities through audience insights, and performance trends
• Drive a robust learning agenda to ensure that landing pages continue to convert new customer at effective rates
• Work with cross-channel collaborators to map landing pages to customer segments and channels
• Use strong customer segment and intent instincts combined with dynamic, personalized and scalable approaches to maximize CRO

Requirements

• 10+ years of experience in audience acquisition, growth, or performance marketing within a high engagement category in a direct-to-consumer business with a strong track record of driving net subscriber growth. Subscription experience a plus
• Deep expertise in full funnel acquisition strategy, including prospecting, conversion optimization, onboarding, and lifecycle value optimization
• Proven ability to use data and experimentation to improve key subscription metrics such as CAC, LTV, payback period, churn, and retention
• Strong proficiency with analytics, attribution, and martech platforms, including first‑party data activation and audience segmentation
• Demonstrated success leading, mentoring, and scaling high performing acquisition teams
• Strong cross functional collaboration skills, with experience partnering closely with product, lifecycle, analytics, finance, and brand teams
• Strategic mindset with the ability to balance short‑term performance goals and long‑term subscriber value and brand health
• An agile marketer who can work under pressure to make pivots

Benefits

• Bonus Program
• 401k Retirement
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support and Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year