Responsibilities

• Multi-Brand Strategy & Integration
• Architect and lead the centralized organic growth roadmap for the Golden Hippo brand portfolio.
• Define cross-channel operating models that bridge the gap between high-authority brand storytelling and technical performance.
• Align Brand, Creative, Product Marketing, Performance, and Data teams around shared processes and KPIs.
• Next-Gen SEO & Answer Engine Optimization (AEO)
• Drive the evolution from traditional SEO to Entity-Based Optimization, ensuring our experts and brands are recognized as primary authorities in Google’s Knowledge Graph.
• Build Golden Hippo’s roadmap for visibility across AI-driven interfaces (ChatGPT, Gemini, Perplexity, and Google Search Generative Experience).
• Implement advanced structured data and schema strategies to maximize “machine readability” and dominate featured snippets and AI-generated answers.
• Content Strategy & Governance
• AI Implementation: Identify, audit and deploy AI tools to modernize the content lifecycle across editorial, multimedia, and modular formats.

Requirements

• 10+ years in SEO, content, communications, or organic growth roles.
• Minimum 5 years managing teams or leading cross-functional initiatives.
• Experience integrating SEO, PR, and social programs.
• Deep technical fluency in AI LLMs (GPT-4, Claude, etc.) and their application in content marketing.

Preferred

• Knowledge of AI search/answer engines and emerging visibility platforms (preferred)
• Experience with data-driven PR or entity/structured data strategy (preferred)
• Proficiency in SEO, social, analytics, and PR tools (GA4, GSC, Ahrefs, Meltwater, Brandwatch, Sprout) (preferred)

Benefits

• Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans.
• Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.
• Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company.
• Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
• Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being.
• Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
• Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide.
• Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!
• To read more about our Perks & Benefits, click here .