Own omnichannel roadmap and business architecture for MarTech, turning business requirements into scalable capabilities and working with cross-functional teams on technical specs and design.

• Own the omnichannel capability roadmap, defining business requirements, and partner with cross-functional teams to define technical specifications and architectural design.
• Serve as the primary liaison between brand marketing and IT to prioritize and implement new platform features, connectors, and integrations.
• Evaluate and recommend new tools and AI solutions to support evolving campaign needs and increase executional excellence.
• MarTech Operations: Hands-on business owner for Kiniksa’s MarTech platforms, including Drupal (AcquiaSiteStudio) and Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email and Contact Builder).
• Lead the development of a solution to increase content reuse and generation, utilizing DAM and CMS capabilities.
• Oversee and document the end-to-end technical production process for each platform.
• Governance and Vendor Management: Establish and enforce platform governance standards, including naming conventions, folder structures, and data privacy compliance (consent management/opt-outs).
• Manage the technical output of external development vendors and agencies to ensure it meets quality and security standards.
• Create and maintain technical documentation (playbooks, data dictionaries, process flows) to support knowledge transfer and platform consistency.