Responsibilities

• Lead, mentor, and inspire a team of Field Marketing Managers organized across geographic business units (East, Central, and West North America) and vertical business units (including Retail, CPG, and Life Sciences), fostering a culture of accountability, innovation, and continuous improvement
• Set clear performance expectations and invest in the professional development of your team, building the next generation of field marketing leaders within the organization
• Serve as an executive sponsor and strategic advisor for your team as they navigate complex cross-functional relationships with sales, global marketing, and partner organizations
• Drive alignment and collaboration across geo and vertical team members to ensure accounts are supported holistically, without gaps or redundancy in coverage
• Own and evolve the North American field marketing strategy, ensuring plans across all geographic and vertical business units are tightly aligned with revenue goals and broader go-to-market priorities
• Act as a senior marketing executive partner to North American sales leadership at both the geo and vertical level, building trust-based relationships that position marketing as a true and measurable revenue driver
• Translate global marketing programs and campaigns into regionally and vertically relevant execution plans that resonate with North American buyers across each segment
• Make smart, data-informed investment decisions across territories and verticals, balancing pipeline potential with business opportunity and available resources
• Own the North American ABM vision and strategy across all geographic and vertical business units, ensuring your team is identifying high-intent accounts, deploying hyper-personalized plays, and driving qualified pipeline for both new logo acquisition and existing account expansion
• Partner with global demand generation and digital marketing leadership to ensure your team has the air cover, tools, and resources needed to accelerate opportunities through the funnel

• Monitor lead lifecycle performance across the region and hold the team accountable for ensuring Sales is acting on marketing-generated leads with speed and precision
• Set the strategic vision for the North American event calendar, spanning major industry trade shows, vertical-specific conferences, and high-touch executive experiences across all geographic markets
• Ensure your team is maximizing ROI on every event investment by driving strong pre-event, at-event, and post-event execution in close partnership with sales leadership
• Champion bespoke, relationship-driven experiences such as executive dinners, exclusive sporting events, and unique experiences that money cannot buy, all designed to deepen relationships with key decision-makers at target accounts across both geo and vertical segments
• Partner at the executive level with senior sales leaders across geographic territories and vertical business units on must-win opportunities, ensuring your team deploys the right mix of targeted digital advertising, custom content, and personalized outreach to move late-stage deals across the finish line
• Build a consistent and scaleable framework for how field marketing supports the sales organization, from onboarding new account managers to ensuring seasoned reps are leveraging every marketing tool and resource available to them
• Own North American field marketing reporting at the executive level, delivering regular updates to senior leadership on pipeline contribution, campaign performance, event ROI, and account engagement trends broken down by both geography and vertical
• Build a culture of data-driven decision-making within your team, ensuring every program is measured, analyzed, and continuously optimized
• Proactively surface strategic insights and investment recommendations to the CMO and senior marketing leadership that shape the direction of the broader North American go-to-market strategy

Requirements

• Proven success leading field marketing across both geographic territories and vertical business units in a complex, matrixed enterprise environment, ideally with deep exposure to industries such as Retail, CPG, or Life Sciences
• A track record of operating as a true executive partner to sales leadership, with the credibility and presence to influence go-to-market strategy at the highest levels of the organization
• Deep expertise in Account-Based Marketing (ABM), demand generation, and field engagement strategies with a demonstrated ability to connect marketing investment to revenue outcomes
• Experience owning and optimizing regional marketing budgets with a results-first, ROI-obsessed mindset
• An AI-forward approach to leadership, where you actively champion the use of AI tools and agents to help your team automate tasks, personalize at scale, and work smarter across every function
• Exceptional executive presence and communication skills, with the ability to influence and align stakeholders from individual account managers to C-suite leaders and board-level conversations
• Willingness and ability to travel regularly across North America to engage with your team, sales partners, and customers in the field

Preferred

• Familiarity with platforms such as Microsoft Dynamics, Demandbase, Marketo (or similar marketing automation tools), Outreach.io, LinkedIn Sales Navigator, and ZoomInfo is a strong plus

Benefits

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays - nine (9) total per year
• Legal Plan and Identity Theft Protection
• Accident Insurance
• Employee Discounts
• Pet Insurance
• Employee Stock Purchase Program
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program