Intl Assoc Amusement Parks

Director, North America Marketing

Orlando, FL (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive North America attendee marketing for IAAPA events and memberships, owning multi‑channel campaigns and cross‑functional alignment.

  • Own multi‑channel campaigns (email, ads, social, content) for events and membership.
  • Must‑have: 8+ years in marketing, ideally for associations, hospitality/attractions, or trade shows.
  • Standout: cross‑functional vendor relations and budget management on North America marketing.

Job Description

Responsibilities

  • Lead and manage attendee marketing strategies for North America membership and events including IAAPA Expo, Summits, Presents, Meetups, and the Public Affairs Conference.
  • Plan, develop, and evaluate a variety of marketing campaigns, including email marketing, direct mail, print and digital ads, social media campaigns, video content, and promotional materials.
  • Write and oversee compelling content across marketing channels including email, web, social media, and industry publications.
  • Drive IAAPA North America’s presence across social platforms (Facebook, LinkedIn, Instagram, etc.) through strategic content and paid promotion.
  • Collaborate across departments to ensure marketing strategies align with IAAPA’s broader organizational goals.
  • Manage and negotiate advertising trades/barters and publication agreements to maximize brand exposure and return on investment.
  • Maintain and update IAAPA North America event pages and related content on the website.
  • Track, measure, and report on marketing campaign performance and recommend optimizations based on data insights.
  • Lead the creation and execution of post-event surveys to inform continuous improvement.
  • Identify and test new marketing channels and tactics that reach and resonate with IAAPA’s target audiences.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; MBA or advanced degree preferred.
  • Minimum 8 years of progressive marketing experience, ideally within an association, hospitality/attractions, or trade show environment.
  • Proven success in leading multi-channel marketing campaigns, particularly for events, membership, or educational programs.
  • Strong understanding of regional market dynamics, consumer behavior, and industry trends across North America.
  • Familiarity with association management systems (e.g., Fonteva) and CRM tools.
  • Proficiency in Microsoft Office, Salesforce Marketing Cloud, and SharePoint.
  • Experience with Adobe Creative Suite (Illustrator, Photoshop, InDesign) a plus.