Responsibilities

• Lead development and execution of North America go‑to‑market strategies across the Gorilla portfolio, ensuring alignment from strategy through commercialization.
• Translate brand and pillar strategies into clear in‑market plans across key levers: Media & demand generation
• Promotion & merchandising
• Pricing & pack architecture
• Distribution & shelf execution
• Drive retail‑ready execution, ensuring plans land effectively across key customers (e.g., home center, mass, e‑commerce).
• Prioritize and sequence initiatives to maximize incremental sales and share impact in‑year.
• Identify, prioritize, and optimize growth levers to deliver against revenue, share, and profitability targets.
• Own marketing plans through an “outcomes lens”, with clear linkage to incremental impact (volume, ACV, velocity, ROI).
• Partner closely with Sales and Finance to ensure commercial viability and executional alignment.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of progressive experience in brand management (CPG preferred).
• Demonstrated ability to drive business results through in‑market levers (pricing, promo, distribution, media).
• Strong business acumen and P&L fluency, with ability to link marketing actions to financial outcomes.
• Proven success leading go‑to‑market strategies and integrated marketing execution.
• Experience operating in a cross‑functional, matrixed organization with strong influence skills.
• Track record of developing talent and leading teams.