Responsibilities

• Own the brand narrative across Instagram, YouTube, and LinkedIn
• Define creative direction, content strategy, and publishing standards across all three platforms
• Partner with PMM and Product to shape how features, launches, and the creator economy story come to life on social
• Manage a roster of contractors across UGC, video editing, and social content
• Own creative briefs, production direction, and quality bar across people, projects, and timelines
• Build AI-native production workflows that help the team move faster and scale what works
• Ensure the best organic content flows into paid. Organic and paid should feel like one system.
• Make a key early hire. A Social Media Manager who executes across channels and performs on camera.
• Report on performance and connect content impact to business outcomes

Requirements

• You've built a brand narrative function before, not just run social accounts
• You think in stories and formats, not just topics and posts
• You have strong creative direction instincts and can raise the bar without doing everything yourself
• You're deeply fluent in Instagram and YouTube as growth channels
• You're comfortable shaping positioning with PMM and Product, not just executing against it
• You've managed contractors and small creative teams and know how to get great work out of them
• You embrace modern creative tooling. You raise quality and output simultaneously. You thrive in fast-moving, high-stakes environments.

Preferred

• You've built a brand narrative function before, not just run social accounts
• You think in stories and formats, not just topics and posts
• You have strong creative direction instincts and can raise the bar without doing everything yourself
• You're deeply fluent in Instagram and YouTube as growth channels
• You're comfortable shaping positioning with PMM and Product, not just executing against it
• You've managed contractors and small creative teams and know how to get great work out of them
• You embrace modern creative tooling. You raise quality and output simultaneously. You thrive in fast-moving, high-stakes environments.