Marketing Intern
LAMENEE
New York City, NY (Remote)
In-houseInternshipIntern/new grad
11 hrs ago
Director of Multicultural Marketing (Bilingual Russian)
New York, USA (On-site)
$130K/yr – $140K/yrDirector/Executive7+ years expFull time
Posted 4 months ago
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Job Summary
Drive ethnic marketing and community activation for NYC with a focus on Russian-speaking communities, coordinating with Sales, BD, and Navigator teams.
- Must-have: 7–10+ years in multicultural/ethnic marketing with deep NYC Russian-speaking community expertise.
- Standout: Strong cross-functional collaboration with Sales, BD, navigators and on-site leadership in cultural activation.
- Standout: Ability to translate enterprise strategy into tactical partner activation plans.
Job Description
Responsibilities
- Build and execute ethnic marketing strategies for priority populations in NYC, including Russian-speaking communities.
- Develop market-level and borough-specific acquisition and retention plans.
- Leverage demographic, ethnographic, and behavioral insights to tailor tactics.
- Provide market intelligence to Sales, Business Development, and Product to inform targeting, partnership strategy, and go-to-market decisions.
- Partner closely with the VP of Business Development and Navigator teams in priority boroughs.
- Provide navigators with Russian-language and culturally relevant materials, talking points, and activation plans.
- Establish structured feedback loops to optimize field-level execution.
- Collaborate with Sales and BD to support partner negotiations with marketing insights, brand positioning, and audience strategies.
- Ensure Marketing delivers partners specific assets and co-marketing plans that enable Sales execution.
- Translate enterprise strategy into tactical partner activation plans Sales can execute.
MetroPlusHealth
Since 1985, MetroPlusHealth has helped the people of New York City get quality health care at little to no cost. MetroPlusHealth is the plan of choice for over 712,000 New Yorkers, and its commercial and government-sponsored plans meet the needs of individuals, families, and workforces. The MetroPlusHealth staff speaks more than 40 languages and is as diverse as the great City it serves. MetroPlusHealth is part of NYC Health + Hospitals, the nation's largest public health system. For more information, visit metroplus.org. Join the conversation on social media at @metroplushealth.Our Mission: We provide a caring, high-quality customer experience to preserve and improve the health and lives of New Yorkers with our integrated healthcare system.Our Vision: To be the number one plan of choice for the communities we serve.Our Core Values: Be caring and compassionate to allBe customer-powered: Align daily actions to positive, impactful customer experiences; connect with internal and external customersBe proud of what we do: Take ownership and accountability; be solutions drivenAct as a team: Build trust, empower others, and champion transparent communicationThrive with change: Spark and support innovation, and transform our business through technology and data
