Responsibilities

• Build and execute ethnic marketing strategies for priority populations in NYC, including Bengali-speaking communities.
• Build and execute ethnic marketing strategies for priority populations in NYC.
• Develop market-level and borough-specific acquisition and retention plans.
• Leverage demographic, ethnographic, and behavioral insights to tailor tactics.
• Provide market intelligence to Sales, Business Development, and Product to inform targeting, partnership strategy, and go-to-market decisions.
• Partner closely with the VP of Business Development and Navigator teams in priority boroughs.
• Provide navigators with Bengali-language and culturally relevant materials, talking points, and activation plans.
• Establish structured feedback loops to optimize field-level execution.
• Collaborate with Sales and BD to support partner negotiations with marketing insights, brand positioning, and audience strategies.
• Ensure Marketing delivers partners specific assets and co-marketing plans that enable Sales execution.

Requirements

• A Bachelor’s degree is required.
• 7–10+ years in multicultural/ethnic marketing, community engagement, field marketing, or growth marketing.
• Deep expertise in Bengali-speaking communities in NYC, gained through community engagement, professional work, or lived experience. Bengali language proficiency required.
• Sales or business development experience are strongly preferred, including relationship-building with community organizations, cultural groups, or provider offices.
• Track record of driving community-based acquisition and retention.
• Experience collaborating with navigators, brokers, Sales, or outreach teams.
• Strong understanding of borough-level ethnic landscapes and cultural dynamics.
• Expertise in identifying, prioritizing, and activating community and provider partnerships. Demonstrated ability to develop in-language creative and localized marketing campaigns.