Responsibilities

• Strategy & Planning: Build and execute ethnic marketing strategies for priority populations in NYC, including Bengali-speaking communities.
• Build and execute ethnic marketing strategies for priority populations in NYC.
• Develop market-level and borough-specific acquisition and retention plans.
• Leverage demographic, ethnographic, and behavioral insights to tailor tactics.
• Provide market intelligence to Sales, Business Development, and Product to inform targeting, partnership strategy, and go-to-market decisions.
• Navigator & Sales Alignment: Partner closely with the VP of Business Development and Navigator teams in priority boroughs.
• Provide navigators with Bengali-language and culturally relevant materials, talking points, and activation plans.
• Establish structured feedback loops to optimize field-level execution.
• Collaborate with Sales and BD to support partner negotiations with marketing insights, brand positioning, and audience strategies.
• Ensure Marketing delivers partners specific assets and co-marketing plans that enable Sales execution.
• Community Partnership Development: Identify and stratify priority community organizations, faith-based institutions, advocacy groups, cultural associations.
• Identify and stratify priority community organizations, faith-based institutions, advocacy groups, cultural associations.
• Map and tier partners based on reach, influence, demographic alignment, and activation potential.
• Align partnership prioritization with Sales leadership and market growth targets.
• Partner-Specific Planning & Performance Management: Translate enterprise strategy into tactical partner activation plans Sales can execute.
• Develop partner-specific marketing strategies, performance dashboards, KPIs, and ROI metrics.
• Establish recurring monthly/quarterly touchpoints with internal teams and partners to review progress, resolve blockers, and ensure goals are met.
• Provide structured feedback to leadership to inform strategy refinement.
• Activation & Relationship Building: Build, nurture, and activate partnerships that drive enrollment, awareness, trust, and long-term loyalty.
• Support Sales teams with partner-facing activations, co-branded outreach, educational sessions, and grassroots campaigns.

Requirements

• A Bachelor’s degree is required.
• 7–10+ years in multicultural/ethnic marketing, community engagement, field marketing, or growth marketing.
• Deep expertise in Bengali-speaking communities in NYC, gained through community engagement, professional work, or lived experience. Bengali language proficiency required.
• Sales or business development experience are strongly preferred, including relationship-building with community organizations, cultural groups, or provider offices.
• Track record of driving community-based acquisition and retention.
• Experience collaborating with navigators, brokers, Sales, or outreach teams.
• Strong understanding of borough-level ethnic landscapes and cultural dynamics.
• Expertise in identifying, prioritizing, and activating community and provider partnerships. Demonstrated ability to develop in-language creative and localized marketing campaigns.

Preferred

• Experience developing in-language creative and localized marketing campaigns.
• Proven track record in cross-functional collaboration with Sales, BD, and Outreach teams.