Responsibilities

• Define and evolve the men’s brand identity, tone, and messaging
• Establish Bask & Lather as a leader in men’s textured hair, beard, and scalp care
• Partner with Product & Brand to influence: Product roadmap; Launch narratives; Men’s bundles and hero SKUs
• Own acquisition strategy across: Digital channels; Offline channels; Partnerships & ambassadors
• Expand beyond female customer crossover into net-new male audiences
• Be accountable for: Revenue growth; CAC efficiency; Channel performance
• Build high-impact partnerships across Athletes (NBA, NFL, MLB) and barbers, creators, and tastemakers
• Develop long-term ambassador relationships (not one-offs)
• Own presence across key moments: Sports seasons; Cultural events; Offline activations
• Partner with Integrated Marketing on: TV creative and placements; Out-of-home campaigns; Audio and podcast integrations

Requirements

• 7–12+ years in brand, growth, or integrated marketing
• Experience building or scaling a men’s brand or category
• Strong understanding of: Men’s grooming culture
• Sports, lifestyle, and performance marketing
• Experience in high-growth DTC or modern consumer brands
• Strategic, decisive, and execution-oriented

Preferred

• Experience with sports partnerships
• Familiarity with barbershop/grooming ecosystems
• Exposure to offline media (TV, OOH, audio)
• Experience launching a new category or vertical