Director, Membership Growth & Fan Innovation

San Jose, CA (On-site)

$90K/yr – $110K/yrDirector/Executive7+ years expFull time

Posted 8 days ago

Job Summary

Own and evolve the season ticket product end‑to‑end, drive demand through campaigns, and lead lifecycle strategies while partnering across functions to maximize revenue and fan loyalty.

  • Own product development, positioning, and member experience for season tickets
  • Lead demand generation, messaging, and launches
  • Oversee acquisition, engagement, and renewal for lifetime value

Job Description

Responsibilities

  • Season Ticket Product Ownership
  • Own and continuously evolve the season ticket product, including pricing strategy, tiering, benefits, and packaging
  • Develop offerings across fan segments (premium, families, young professionals, supporters)
  • Introduce innovative membership models such as flexible plans, loyalty tiers, and waitlists
  • Partner with executive leadership on product direction and decision-making
  • Campaigns & Demand Generation
  • Develop and execute high-impact campaigns that create urgency and drive demand
  • Own messaging, positioning, and creative direction for all season ticket initiatives
  • Build key sales-driving moments including launches, deadlines, and events
  • Develop referral, community, and grassroots growth strategies

Requirements

  • 7–12+ years of experience in growth marketing, product development, fan experience, or DTC business models
  • Proven ability to drive revenue through product innovation and marketing execution
  • Experience owning a business line, category, or major initiative
  • Strong analytical and strategic thinking skills
  • Ability to operate in a fast-paced, evolving environment with high accountability
  • Excellent communication and cross-functional collaboration skills
  • Experience in sports, entertainment, or live events is preferred but not required

Preferred

  • Experience in sports, entertainment, or live events is preferred but not required
San Jose Earthquakes Soccer logo

San Jose Earthquakes Soccer

The San Jose Earthquakes professional soccer club is located in San Jose, California and participates in the top level soccer league in the United States and Canada, Major League Soccer (MLS). The team currently plays at PayPal Park in San Jose, CA, noted as one of the top professional venues in North America. The team won the MLS Cup in 2001 and 2003 and the MLS Supporters' Shield in 2005 and 2012. Visit www.sjearthquakes.com for team information, tickets, and job opportunities.

Founded in 1974
San Jose, California, USA
405 employees (100 in marketing)

Salaries

Posted range

$90K/yr – $110K/yr

Taken straight from the job posting.

See all San Jose Earthquakes Soccer salaries

Marketing Team

Marketing Team Size
87 (21% of company)
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
74.1K
Traffic Source Mix
Search
50.7%
Direct
37.1%
Referral
9.5%
Social
2.2%
Paid
0.4%

Headcount Trend

Current headcount: ~406

Recent News

San Jose Earthquakes Soccer logo

Director, Membership Growth & Fan Innovation

San Jose Earthquakes Soccer · San Jose, CA · On-site