Responsibilities

• Define and operationalize SEMI’s North Star engagement and lifetime value metrics
• Establish lifecycle KPI frameworks spanning acquisition through renewal and expansion
• Identify behavioral predictors of retention, churn risk, and repeat participation
• Deliver executive dashboards tied directly to membership growth and retention performance
• Partner with Member Services to strengthen onboarding, renewal, and reactivation pathways
• Translate insight into prioritized investment and growth decisions
• Own semi.org and the Industry Resource Hub as SEMI’s primary engagement platforms
• Govern digital taxonomy, discoverability, and SEO strategy
• Establish structured engagement pathways reinforcing membership value
• Optimize cross-domain journeys to increase conversion and repeat engagement

Requirements

• 10+ years of experience in digital strategy, membership growth, digital marketing, lifecycle marketing, or related leadership roles
• Proven experience owning digital engagement strategy and measurable growth outcomes, including acquisition, retention, and lifetime value
• Experience defining and operationalizing KPI frameworks, attribution models, and executive-level insight reporting
• Experience leading digital marketing, analytics, or growth teams in complex, matrixed, or global organizations
• Demonstrated success partnering cross-functionally with Marketing, Membership, Product, IT, and Revenue teams
• Experience managing and optimizing digital engagement platforms, CRM systems (e.g., Salesforce), and marketing automation platforms (e.g., Marketo)
• Experience implementing or leveraging analytics platforms and dashboard environments (e.g., Power BI, Tableau, Google Analytics, Snowflake, or equivalent)
• Experience driving digital transformation, lifecycle optimization, or insight-driven growth initiatives
• Strong analytical and data interpretation skills, with the ability to translate complex data into clear, actionable executive insights
• Executive communication skills, including the ability to present insight, recommendations, and performance narratives to senior leadership

Preferred

• Experience in membership organizations, associations, B2B ecosystems, or professional communities
• Experience supporting global or multi-regional digital engagement strategies
• Experience implementing AI-enabled marketing, personalization, or lifecycle optimization capabilities