Responsibilities

• Develop and implement a comprehensive media relations strategy that aligns with company goals and brand identity.
• Serve as the primary spokesperson for the organization when needed.
• Advise executive leadership on media opportunities, risks, and best practices.
• Build and maintain relationships with key members of national, regional, and local media.
• Draft, edit, and distribute press releases, media statements, talking points, and executive communications. Manage inbound media inquiries and coordinate timely, accurate responses.
• Secure earned media opportunities across TV, print, digital, radio, and podcasts.
• Lead external communication efforts during high-visibility or time-sensitive events.
• Develop crisis response messaging and protocols in partnership with Legal, HR, and Executive teams. Monitor brand sentiment, public perception, and emerging issues.
• Identify compelling company stories and transform them into media-ready narratives.
• Partner with creative and marketing teams to support campaigns, launches, events, and social initiatives. Oversee production of press kits, media briefs, thought leadership content, and award submissions.
• Drive media strategy for major company events, philanthropic initiatives, and announcements.
• Coordinate interviews, media tours, and press engagement for executives and subject matter experts. Ensure brand consistency across all external touchpoints.
• Track media coverage, competitive landscape, and industry trends.
• Measure the impact of PR initiatives and provide regular reporting to leadership.
• Recommend improvements to optimize visibility and reputation

Requirements

• 7- 10+ years of experience in media relations, public relations, external communications, or related fields
• Experience within high-growth, consumer-focused, or brand-driven organizations
• Prior leadership or team management experience
• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field
• Proven track record securing national and regional media coverage
• Strong relationships with journalists, editors, producers, and influencers
• Exceptional writing, editing, and storytelling abilities
• Ability to distill complex information into clear, compelling messaging
• Experience developing crisis communication strategies
• Confident public speaker with the ability to represent the brand effectively
• Highly organized with the ability to manage multiple projects in a fast-paced environment
• Strong analytical skills with experience using media monitoring tools

Benefits

• Competitive annual salary
• Full benefits package, including medical, vision, dental, life, disability, and pet insurance
• 401(k) plan with company match
• Health Savings Account
• Subsidized Child Care Assistance with access to a network of high-quality childcare programs
• Fertility benefits for all paths to parenthood, including adoption, fertility treatments and preservation, pregnancy and more
• Generous paid time off (PTO), including vacation and holidays
• Flexible Paid Parental Leave (Both Maternity and Paternity)
• A robust people-first culture that promotes professional growth, collaboration, diversity, inclusion, belonging, and work-life balance
• Opportunities to attend leadership development programs, industry events, and our annual company trip to Mexico
• Complimentary access to on-site fitness center