Sr. Director of Media and Public Relations

District of Columbia, USA (On-site)

$120K/yr – $195K/yrSenior Level10+ years expFull time

Posted 21 hrs ago

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Job Summary

Own and lead the national media and public relations program, shaping messaging, crisis communications, and media relationships across earned, owned, and paid channels.

  • Lead rapid response to breaking news and cultural moments.
  • Define and track media KPIs to optimize impact.

Job Description

Responsibilities

  • Develop and execute a comprehensive media and public relations strategy aligned with ADF’s mission, brand, and legal advocacy objectives.
  • Translate complex legal principles into accessible, compelling messaging that resonates with key audiences and advances ADF’s influence.
  • Oversee messaging development for internal, external, and alliance audiences across multiple platforms.
  • Direct communication efforts across earned, owned, and paid media channels — including press releases, op-eds, video/audio content, and public events.
  • Identify and pursue opportunities to position ADF and its leaders as authoritative voices in national conversations on freedom and advocacy.
  • Build and maintain high-impact relationships with top-tier media, journalists, influencers, and opinion leaders to maximize visibility and coverage.
  • Lead ADF’s rapid response efforts by identifying and acting quickly on breaking news, cultural moments, and emerging trends.
  • Oversee the creation of proactive media strategies and events to amplify ADF’s profile, showcase cases, and shape public conversations.
  • Foster surrogate commentary and third-party advocacy by cultivating a strong network of aligned voices to amplify ADF messaging.
  • Serve as the organization’s first line of defense during crises, leading swift, strategic communications responses that protect ADF’s reputation.

Requirements

  • Bachelor’s degree in communications, journalism, public relations, or a related field.
  • 10+ years of experience in media relations, public affairs, or strategic communications.
  • 5+ years of experience leading a communications or media team.
  • Demonstrated success designing and executing impactful media and PR strategies that shape public opinion and advance organizational objectives.
  • Exceptional ability to distill complex legal and policy issues into clear, compelling messages for diverse audiences.
  • Proven track record of building strong relationships with national and international media outlets and securing high-impact coverage.
  • Skilled in crisis communications, managing sensitive situations under pressure and protecting organizational reputation.
  • Experienced in defining KPIs, analyzing performance data, and adapting strategies to maximize impact.
  • Deep understanding of emerging media platforms, content optimization, and audience engagement strategies.
  • Strong team leader and cross-functional collaborator who can inspire, coach, and direct others while partnering effectively across departments.

Preferred

  • Master's degree in communications, journalism, public relations, or related field.
  • Prior experience in legal, policy, think-tank, or faith-based nonprofit environments.

Benefits

  • At Alliance Defending Freedom, we offer a competitive compensation and benefits package to support your well-being and growth.
  • While we do not disclose specific salary ranges, our compensation is competitive with top non-profit law firms.
  • Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match.
  • We prioritize work-life balance with paid time off and 12 paid holidays each year.
  • This salary range is reflective of a position based in Washington, D.C. This range is a good faith estimate, and the actual salary may vary based on the candidate’s experience, skills, qualifications, and office location.
  • Washington, D.C. Salary Range
  • $119,800 — $195,400 USD
Alliance Defending Freedom logo

Alliance Defending Freedom

Alliance Defending Freedom is an alliance-building legal organization that advocates for the right of people to freely live out their faith. ADF was launched in 1994 by a large group of Christian ministry leaders with one mission in mind: to keep the doors open for the Gospel by advocating for religious liberty, the sanctity of life, and marriage and family. For information on careers and current open positions at ADF, please visit ADFlegal.org/careers.

Founded in 1994
Scottsdale, Arizona, USA
371 employees (56 in marketing)

Traffic Signals

Monthly Visitors
163.7K
Monthly Google Ads Budget
$30.9K
Traffic Source Mix
Search
36.1%
Direct
54.4%
Referral
4.2%
Social
3.7%
Paid
1.4%

Headcount Trend

Current headcount: ~371

Marketing Team

Marketing Team Size
47 (13% of company)
Median Career Experience
11 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
3

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